This was immensely silly.

I bought the lens at web price, it was much more expensive in the shop.

However it gave me the option of collecting and paying for the lens in
the shop at web price, providing I reserved it online. So why cannot
Jessops just sell the goods at that price when it literally comes off
the same bloody shelf!

as it was, I paid online and had it delivered for a couple of quid extra
by next day courier. Same thing not ling ago, except I actually used the
reserve feature to buy a £20 shop item for internet price of £10 and
collected it from a jessops branch an hour later in person.

FR

I have bought two cameras in the last two years, both of which were on
sale in Jessops at well over the manufacturer's RRP.  One was exactly
£100 over, and the other was £70 over.

Jessops have followed the Dixons business model with glitzy high
street shops, ever-deteriorating customer service and ridiculously
high prices.  They don't deserve to survive.

However, thanks to Jessops policy of buying up so many family owned
businesses, they are often the only game in town.

They weren't always this bad.  About 10 years ago I bought a lot of
gear from them.  Their prices were good and their extended warranties
were excellent value.  The 12 month warranty on used equipment was
especially good.

But they got greedy.  Really greedy.  That will be the end of them.