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Photo Forum / General Photo Topics / UK Photography / November 2004How much should I charge ?
I have been approached by an insurance company to supply a picture for their policy documents and forms. They expect a print run of about 10,000 a year. Any idea how much I should be charging for this ? They are UK Based. The NUJ have a table of rates paid. My feeling would be a couple of hundred. > I have been approached by an insurance company to supply a picture for their > policy documents and forms. They expect a print run of about 10,000 a year. > Any idea how much I should be charging for this ? They are UK Based. > The NUJ have a table of rates paid. My feeling would be a couple of > hundred. [quoted text clipped - 3 lines] > year. >> Any idea how much I should be charging for this ? They are UK Based. I checked with Getty Images and the price ranged from about ?500 to a few thousand! >>The NUJ have a table of rates paid. My feeling would be a couple of >>hundred. [quoted text clipped - 11 lines] > I checked with Getty Images and the price ranged from about £500 to a few > thousand! that's why insurance companies only rarely buy from GettY £150-200-250 or so for a typical short run small leaflet photo. It depends what it is worth to the client. If the photo is going to lead to them selling £10,000 more insurance directly and purely as a result of that image appearing, then it's worth £250. If it is purely decoration and will have no effect at all on their bottom line, then it is worth whatever they will pay voluntarily, and no more. The best way to find out is to ask for £500 and then if they laugh and run away, try £400... £300... £250 until they say yes! Without going to anything silly like fifty quid. David  SignatureIcon Publications Ltd - f2, Master and Photoworld magazines http://www.f2photo.co.uk http://www.freelancephotographer.co.uk Stock images at www.alamy.com - Icon Digital Featurepix & David and Shirley Kilpatrick Thanks David, The company says its for their policy documents and insurance forms. ABout a 10,000 run per year. I was hoping for around the ?500 mark at least... I'll let you all know! Or you could suggest that they try something a little more realistic like www.istockphoto.com where it will cost maybe ?2. I'm not suggesting thats the right rate, but this is only a form, not the side of a bus or similar! > Thanks David, > > The company says its for their policy documents and insurance forms. ABout a > 10,000 run per year. I was hoping for around the ?500 mark at least... I'll > let you all know! > Or you could suggest that they try something a little more realistic like > www.istockphoto.com where it will cost maybe ?2. I'm not suggesting thats > the right rate, but this is only a form, not the side of a bus or similar! Probably better sticking with the IT market Steve. > Or you could suggest that they try something a little more realistic like > www.istockphoto.com where it will cost maybe ?2. Erm... I don't think so. |
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