If this is the Pictureline in Salt Lake City, they rate an A+ in my book.

Stewart asked us:

 I live in Utah and visit their store on a regular basis. They are my main
source for film. I also purchased my one Canon L lens there. They have expanded
their digital products line substantially in the past couple of years. They do
have local equipment rental so if you're coming to Utah you might utilize their
services in that regard.

R.