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Photo Forum / Film Photography / Medium format / October 2004

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Upcoming Film Price Wars - Kodak vs. Fuji...

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Bob Monaghan - 25 Sep 2004 00:11 GMT
Let's not forget the good news buried in Kodak's "death of film" press
release (before back-treading..).

Kodak planned to reduce cost of their films to compete with Fuji for the
declining market of film sales volume "aggressively" - i.e., a price war!
;-) ;-)

Granted, Kodak may no longer make all the emulsions we want, but the ones
they do make, they will be selling for much less. Since they haven't been
putting $$ into basic film R&D for almost a decade now (longer for B&W),
they can't rely on their past technology advantages over Fuji or even
AGFA. So they will have to compete on price, and compete aggressively if
they don't want to lose market share and still significant film profits to
Fuji and Agfa and other players likely to bring out new and improved films
during the coming decade(s).

I see the fifteen cent made in China disposable cameras (vs. $1 disposable
cameras made in USA per recent thread posting from Kodak filing) as part
of this future "price war".  Kodak has allowed competitors like Agfa to
dominate this lucrative and growing end of the film market for years. So I
wouldn't be surprised at a price war in disposable cameras aimed to
grabbing lost marketshare in this highly profitable segment from Agfa
et. al.

So if Kodak keeps to its announced plans, then we can expect to see even
lower prices for film stocks and disposable cameras etc., right? So
instead of film prices going up as sales decline, Kodak's forecast
suggests that film prices (in USA at least) may decline noticeably? ;-)

grins bobm

Signature

***********************************************************************
* Robert Monaghan POB 752182 Southern Methodist Univ. Dallas Tx 75275 *
********************Standard Disclaimers Apply*************************

rafe bustin - 25 Sep 2004 03:10 GMT
<snip>

>So if Kodak keeps to its announced plans, then we can expect to see even
>lower prices for film stocks and disposable cameras etc., right? So
>instead of film prices going up as sales decline, Kodak's forecast
>suggests that film prices (in USA at least) may decline noticeably? ;-)

And in what way is any of this relevant to
the markets for 120 film?

In any case, for 35 and MF, the cost of
film is a pittance, IMO.  Processing is
at least as expensive, and that's just
for the raw film, let alone the cost of
prints which far outweigh the cost of film.

rafe b.
http://www.terrapinphoto.com
Stacey - 25 Sep 2004 07:08 GMT
> <snip>
>
[quoted text clipped - 5 lines]
> And in what way is any of this relevant to
> the markets for 120 film?

Because it's the same process?

> In any case, for 35 and MF, the cost of
> film is a pittance, IMO.  Processing is
> at least as expensive, and that's just
> for the raw film, let alone the cost of
> prints which far outweigh the cost of film.

So are we now saying digital prints are free? Given all the digiguys scan
their film, why would the print costs be a problem?

Signature


 Stacey

Chris Brown - 25 Sep 2004 09:29 GMT
>> <snip>
>>
[quoted text clipped - 7 lines]
>
>Because it's the same process?

I think the point is that you probably wouldn't want to put Kodak Super
Duper Ultra Zoom Grotmatic 800, as used in the grainiest 6*4s from a
disposable, in your MF camera.
Donald Qualls - 25 Sep 2004 12:44 GMT
> I think the point is that you probably wouldn't want to put Kodak Super
> Duper Ultra Zoom Grotmatic 800, as used in the grainiest 6*4s from a
> disposable, in your MF camera.

Or maybe some of us would -- don't forget that extra negative real
estate will forgive many evils that would be impardonable in 35 mm.  I
wouldn't think of using Max 800 in my 16 mm subminiature cameras, even
if I had a convenient way to get two feet of 16 mm C-41 film processed,
but it's acceptable in 35 mm if ISO 400 is too slow; in 6x9 cm (8 on
120), at around six times the negative area of 35 mm, it should be just
fine (or at least the grain and sharpness should be acceptable for
situations where ISO 400 is too slow -- bad color is still bad color,
but once again, if you have the shot with bad color, you can always
correct in printing; you can't correct for missing the shot).

Mind you, if I'm shooting with my Moskva-5 or Kodak Reflex II in light
that's too low for ISO 400 (happens frequently with f/3.5 lenses, I'm
afraid), I'd probably prefer to have Ilford Delta 3200 in my bag (since
I can't get T-Max P3200 in 120).  Yes, it's B&W -- but that just means I
can process it myself, with my choice of developer, time, and
temperature, to control for contrast, sharpness, and (to some extent)
grain, qualities that are pretty much fixed by the emulsion with C-41.

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                                                    -- E. J. Fudd, 1954

Donald Qualls, aka The Silent Observer
Lathe Building Pages  http://silent1.home.netcom.com/HomebuiltLathe.htm
Speedway 7x12 Lathe Pages     http://silent1.home.netcom.com/my7x12.htm

Opinions expressed are my own -- take them for what they're worth
and don't expect them to be perfect.

Stacey - 26 Sep 2004 05:34 GMT
>>> <snip>
>>>
[quoted text clipped - 11 lines]
> Duper Ultra Zoom Grotmatic 800, as used in the grainiest 6*4s from a
> disposable, in your MF camera.

And why not? I shoot 800ASA film in medium format quite often. Just because
it looks bad from 35mm doesn't mean it's going to look bad from a larger
negative.

Signature


 Stacey

Chris Brown - 26 Sep 2004 11:28 GMT
>> I think the point is that you probably wouldn't want to put Kodak Super
>> Duper Ultra Zoom Grotmatic 800, as used in the grainiest 6*4s from a
[quoted text clipped - 3 lines]
>it looks bad from 35mm doesn't mean it's going to look bad from a larger
>negative.

Depends on why you're doing it. If you're shooting medium format because you
want similar sized prints from 35mm without the grain, then this may be a
useful choice of film (but then you might as well go to a digital SLR, since
"35mm without the grain" is a pretty accurate description of its image
quality these days, especially at 400 ISO and above). On the other hand, if
you're shooting MF because you want to make big prints, then the sort of
film used in cheap disposable cameras is unlikely to satisfy.
Nick Zentena - 25 Sep 2004 13:07 GMT
> Let's not forget the good news buried in Kodak's "death of film" press
> release (before back-treading..).
>
> Kodak planned to reduce cost of their films to compete with Fuji for the
> declining market of film sales volume "aggressively" - i.e., a price war!
> ;-) ;-)

 I'm of two minds on this. It's bad because it slows down others entering
the market. OTOH it shows just how much profit there is in the film market.

   Nick
Stacey - 26 Sep 2004 05:37 GMT
> OTOH it shows just how much profit there is in the film
> market.
>
>  

Exactly. Given the profits to be made from -any- film sales, why would film
disappear from the market as long as people are still using it? Someone is
still bothering to respool 620 film for resale and others sell 127 film.
When was the last time anyone made a camera that uses either of those
types??

Signature


 Stacey

jjs - 26 Sep 2004 06:27 GMT
> Exactly. Given the profits to be made from -any- film sales, why would
> film
> disappear from the market as long as people are still using it?

Because it doesn't make _enough_ of a profit.
dr bob - 26 Sep 2004 14:22 GMT
> > Exactly. Given the profits to be made from -any- film sales, why would
> > film
> > disappear from the market as long as people are still using it?
>
> Because it doesn't make _enough_ of a profit.

I do believe you have hit the nail!  It seems, now-a-days that investors are
not satisfied unless they get 20-30% clear profit.  What ever happened to
"long-term"?  If after I pay all my creditors, myself my $250,000 yearly
salary, and taxes, why wouldn't I be satisfied with a 5% net?  I dough no.
wheat - 26 Sep 2004 16:05 GMT
>> Because it doesn't make _enough_ of a profit.
>>
> I do believe you have hit the nail!  It seems, now-a-days that investors
> are
> not satisfied unless they get 20-30% clear profit.  What ever happened to
> "long-term"?  [...]

Long term strategies were killed by required quarterly reports.
Ron Todd - 26 Sep 2004 18:52 GMT
>> Exactly. Given the profits to be made from -any- film sales, why would
>> film
>> disappear from the market as long as people are still using it?
>
>Because it doesn't make _enough_ of a profit.

Well, ....  With market CD rates at 4% would you be willing to put
your life savings in a bank at 0.5% so home buyers would get less
expensive mortgages?
jjs - 26 Sep 2004 20:16 GMT
>>Because it doesn't make _enough_ of a profit.

> Well, ....  With market CD rates at 4% would you be willing to put
> your life savings in a bank at 0.5% so home buyers would get less
> expensive mortgages?

You don't know what the f.ck you are talking about so you toss out some kind
of irrelevant, weak-a.s innuendo. Give it a rest. Get a job.
Ron Todd - 27 Sep 2004 18:27 GMT
>>>Because it doesn't make _enough_ of a profit.
>
[quoted text clipped - 4 lines]
>You don't know what the f.ck you are talking about so you toss out some kind
>of irrelevant, weak-a.s innuendo. Give it a rest. Get a job.

You really don't see why it is the same?
Stacey - 28 Sep 2004 03:47 GMT
>>>>Because it doesn't make _enough_ of a profit.
>>
[quoted text clipped - 6 lines]
>
> You really don't see why it is the same?

This was an anon-troll, look at the reply address.
Signature


 Stacey

Ron Todd - 28 Sep 2004 18:49 GMT
...

> This was an anon-troll, look at the reply address.

Sorry, my bad, sucked me in again.
Shelley - 26 Sep 2004 14:07 GMT
Given the profits to be made from -any- film sales, why would film
> disappear from the market as long as people are still using it?

It isn't a question of "disappear" if you mean that literally. Sure, as long
as there are enough film cameras in the world to make some form of film
production profitable some company somewhere will presumably make it. But so
what? Why do I care if film doesn't "disappear" because somebody continues
making 35mm color film? That isn't any consolation to me, I use film in 120,
4x5 and 8x10 formats. Even if color photographs in a tiny format like 35mm
did interest me, I get much better images from my digital camera than I ever
did from 35mm film. So while your statement is literally true, it doesn't
give me a lot of comfort, nor should it give any great comfort to you or any
other user of medium and large format film.

> > OTOH it shows just how much profit there is in the film
> > market.
[quoted text clipped - 4 lines]
> When was the last time anyone made a camera that uses either of those
> types??
Stacey - 26 Sep 2004 18:25 GMT
> Given the profits to be made from -any- film sales, why would film
>> disappear from the market as long as people are still using it?
[quoted text clipped - 5 lines]
> continues making 35mm color film? That isn't any consolation to me, I use
> film in 120, 4x5 and 8x10 formats.

Given someone is bothing to make 127 film, why would they ignore the much
larger base of 120 and 4X5 users?

Personally I think all this "The sky is falling" is great. It's allowed me
to buy Medium format SLR's I could never afford in the past so please, keep
this up!  :-)

Signature


 Stacey

Bob Monaghan - 27 Sep 2004 00:52 GMT
the short answer is that film is made in meter+ widths on machinery which
is then cut down to required sizes, including sheet film and 120 or 35mm.

often, the same machinery is used to run a series of batches of different
film stocks which are then cut down and processed and sold over the next 6
to 18 months or more out of frozen film stocks.

so if a film emulsion is available at all, it can be made available in any
standard film size (up to 8x10" anyway) and on whatever format (including
620 as an alternate to 120) you want. It used to be that a distributor
could order (minim. order around $10,000, and pay in advance) for formats
like 5x7" even if such formats were not otherwise available on the
standard Kodak catalog listings. At wholesale, that is a lot of film.

Film for Classics showed there was a larger market than Kodak and others
admitted for classic film formats like 620 and 127 etc. Now we have a
number of such specialty formats available from major distributors (like
B&H, Efke..) and mfgers.

I would bet that a film-only mfger freed from corp. pro-digital politics
would probably provide more formats, rather than less, simply because once
the film emulsions are produced, the cutting and packaging equipment is
also already there and paid for, so it might as well be used.

Before then, we will have to endure the trimming of marginal (if still
profitable) formats and emulsions from major mfgers like Kodak while they
first milk and then kill off their film based cash "cow" ;-)  

The final point is that the migration of film production to overseas
(China's Lucky Film plants for Kodak etc.) further supports the idea of
lower cost film products in the future, as underlying costs will be low.
It will be hard to prevent direct exports from China etc. if they (kodak,
Lucky film, etc.) try to over-price their film for the USA market (a side
effect of world pricing info and Ebay etc. on arbitraging such price
differences to near zero).

So again, I think film costs are going down, and likely to stay down over
the long term...

p-) grins bobm

Signature

***********************************************************************
* Robert Monaghan POB 752182 Southern Methodist Univ. Dallas Tx 75275 *
********************Standard Disclaimers Apply*************************

jjs - 27 Sep 2004 01:13 GMT
> the short answer is that film is made in meter+ widths on machinery which
> is then cut down to required sizes, including sheet film and 120 or 35mm.

:) I'd like to see someone try to roll up a 20 exposure 35mm Efke 25 stock.
That stuff is stiff enough to patch a battleship.
Gordon Moat - 27 Sep 2004 01:25 GMT
> the short answer is that film is made in meter+ widths on machinery which
> is then cut down to required sizes, including sheet film and 120 or 35mm.
[quoted text clipped - 9 lines]
> like 5x7" even if such formats were not otherwise available on the
> standard Kodak catalog listings. At wholesale, that is a lot of film.

Very important note on this, when you look at the specifications for some
films from AGFA, Fuji, and Kodak, there is a difference in film base
thickness between 35 mm and roll film sizes. This implies that roll film uses
a different thickness of base material, and is not always produced on the
same output with 35 mm film. Also, there have been some films that were
available in 35 mm, but not in roll films, and also the other way around.

> Film for Classics showed there was a larger market than Kodak and others
> admitted for classic film formats like 620 and 127 etc. Now we have a
[quoted text clipped - 5 lines]
> the film emulsions are produced, the cutting and packaging equipment is
> also already there and paid for, so it might as well be used.

My guess is that packaging might actually be more expensive than producing
the film. That is easily another cost factor for consideration.

> Before then, we will have to endure the trimming of marginal (if still
> profitable) formats and emulsions from major mfgers like Kodak while they
[quoted text clipped - 7 lines]
> effect of world pricing info and Ebay etc. on arbitraging such price
> differences to near zero).

Or eastern Europe, small companies. Closeness to market is another issue.

> So again, I think film costs are going down, and likely to stay down over
> the long term...

Wallstreet analysts speculated two years ago that if the increase in
consumers using direct digital imaging started to pressure film sales, more
than reduced travelling affects film sales, then Kodak and Fuji would move to
reduce film prices to maintain volume, or increase market share. That
speculation might prove correct, which we should see within the next six
months.

Ciao!

Gordon Moat
A G Studio
<http://www.allgstudio.com> Updated!
Peter Irwin - 27 Sep 2004 03:52 GMT
> Very important note on this, when you look at the specifications for some
> films from AGFA, Fuji, and Kodak, there is a difference in film base
> thickness between 35 mm and roll film sizes.

I believe that Ilford Delta 3200 and SFX use the 35mm film base
spooled on 120. I have not heard of any major difficulties
resulting from this, so perhaps the usual thinner base film
is not necessary for 120.

Peter.
Signature

pirwin@ktb.net

Lassi =?iso-8859-1?Q?Hippel=E4inen?= - 27 Sep 2004 08:35 GMT
> > Very important note on this, when you look at the specifications for some
> > films from AGFA, Fuji, and Kodak, there is a difference in film base
[quoted text clipped - 4 lines]
> resulting from this, so perhaps the usual thinner base film
> is not necessary for 120.

It could be a problem, if the same film is availble also as 220 or 620.
The exact problem being spool diameter.

-- Lassi
Gordon Moat - 27 Sep 2004 18:58 GMT
Lassi Hippeläinen wrote:

> > > Very important note on this, when you look at the specifications for some
> > > films from AGFA, Fuji, and Kodak, there is a difference in film base
[quoted text clipped - 7 lines]
> It could be a problem, if the same film is availble also as 220 or 620.
> The exact problem being spool diameter.

Maybe we have stumbled upon a reason why some 220 films are being discontinued.
If they required a different base, then it would be tougher to cut them for
other film sizes uses.

Ciao!

Gordon Moat
A G Studio
<http://www.allgstudio.com> Updated!
Camera - 27 Sep 2004 22:40 GMT
4x5 or larger film has thicker film base!  I don't think they are produced
in the same batch.

> > the short answer is that film is made in meter+ widths on machinery which
> > is then cut down to required sizes, including sheet film and 120 or 35mm.
[quoted text clipped - 59 lines]
> A G Studio
> <http://www.allgstudio.com> Updated!
Ron Todd - 28 Sep 2004 18:53 GMT
>the short answer is that film is made in meter+ widths on machinery which
>is then cut down to required sizes, including sheet film and 120 or 35mm.
[quoted text clipped - 36 lines]
>
>p-) grins bobm

I agree with your points except for the price going down as the market
demand declines.  With the decline in demand and  the loss of
economies of scale prices should go up further accelerating the
decline of demand.  I can't think of any examples where the decline in
demand of a mature product has caused a reduction in price to the
consumer and its continued existence in the market.
Bob Monaghan - 29 Sep 2004 00:09 GMT
Kodak's problem (ditto Fuji, Agfa..) is to maintain cash flows from film
in the face of falling demand, preferably by grabbing marketshare from
other mfgers (hence their press release statements on reduced pricing of
film in future comments etc.). They have the capacity to make, distribute,
and sell a lot of film at a very high markup (certainly relative to high
cost low markup digital hardware and cameras).

The marginal profits for film even at discounted prices are still huge.
the price to manufacture a roll of film is in the pennies a roll range (as
in Kodak's example of costs of fifteen cents to make a disposable camera
in China with a roll of film in it versus $1 cost in USA).

The economies of scale are essentially realized fully as soon as you
decide to make a batch of film emulsion (which is like 100,000+ rolls of
film equivalent emulsion area per batch - then cut up and rolled as
needed). That's a $10k to $50k decision, not a multi-megabuck decision.

The film making equipment is largely fully depreciated and long paid off.
Kodak is buying new capacity by buying overseas film makers (Lucky Film in
China..) rather than adding to their USA or foreign mfgering plants (which
they are contracting by 15,000+ employees etc., largely to cut high labor
costs in the USA vs. China etc. (see above disposable camera example
again) ;-( They aren't just cutting capacity, or they wouldn't be buying
Lucky Film in china while shutting down plants in the USA. They want to
maintain capacity, but do so at lower costs, so they can maintain profits
even in the face of a price war and declining film price levels at retail.

There aren't any R&D costs (for Kodak anyway), and little if any costs
over the last decade for basic film research in B&W or color either. They
made a very minor change in the coating (not emulsions) and promoted it
like it was a major big deal, but it wasn't ;-)

This is one reason I am fairly hopeful on film's longevity.  You make a
roll of film for a nickel (or less) and sell it for dollar(s). That's a
cash cow ;-) Film making technology is not that complex (cf. Croatia and
China as third world players). You don't need hundreds of millions to
setup a plant. Today, it is probably lots cheaper to buy up bankrupted
assets from Agfa or Ilford or Polaroid etc. than to setup a plant with new
machinery.  So in that viewpoint, it is even cheaper to get into the biz
now, and that should make it even cheaper to buy film (as they don't have
any new plant $ to recapture, any R&D on existing film products/processes,
and got the assets at a bankruptcy discount to boot! ;-)

Film prices in the USA will fall significantly because film has been
hugely overpriced here - as the example of the Kodak film re-imported from
the UK to sell grey market here shows. With demand falling rapidly (as in
17% last year), those artificially high prices have to fall or Kodak will
lose market share (plus volume of sales plus profits). In addition, China
is playing a "deflation card" by cutting production costs of film stocks
(e.g., from $1 to $.15 for a disposable camera is a 85% drop in costs ;-).
So films imported from China (Malaysia..) will put further downward
pressure on selling prices in the USA market (and Europe..).

In short, the film supply will remain large (maybe larger than now, given
China's expanding production for domestic/foreign sales), and demand is
falling (17% per year most recently). Hence, econ 101, prices have to
fall.  ;-)

bobm
Signature

***********************************************************************
* Robert Monaghan POB 752182 Southern Methodist Univ. Dallas Tx 75275 *
********************Standard Disclaimers Apply*************************

Nick Zentena - 29 Sep 2004 01:02 GMT
> Film prices in the USA will fall significantly because film has been
> hugely overpriced here - as the example of the Kodak film re-imported from
> the UK to sell grey market here shows. With demand falling rapidly (as in

 The only film I see being more expensive in the US is Agfa's stuff. I
think most people would be suprised to here US prices are higher. Grey
market re-imports can reflect many things. The only people that know for
sure are the people selling to the importer.

    Nick
Bill Hilton - 29 Sep 2004 01:18 GMT
>From: rmonagha@engr.smu.edu  (Bob Monaghan)

>You make a roll of film for a nickel (or less) and sell it for dollar(s).
> That's a cash cow ;-)

If this is actually true then why has Kodak had such dismal financial results
the past 10 years or so?

>Film prices in the USA will fall significantly because film has been
>hugely overpriced here

If this is actually true then why has Kodak had such dismal financial results
the past 10 years or so?

Bill
Q.G. de Bakker - 29 Sep 2004 13:09 GMT
> If this is actually true then why has Kodak had such dismal financial results
> the past 10 years or so?

Due to what?
Bob Monaghan - 02 Oct 2004 03:57 GMT
Hi Bill,

Kodak has been losing $$ trying to buy marketshare and technology in
digital photo related markets - at one point, they were losing $100+ for
every digital camera they sold per some estimates. The large profits from
the film biz were used to support these losses in other divisions etc.
This is pretty well admitted and described in their annual 10-K and 10-Q
SEC filings etc.

This is also the reason Kodak stock has tanked (among other issues with
management, economy and so on). The big profits at Kodak were in the
processing and prints and film sales. But average film sales were only 4
rolls per USA household, not enough to support large losses in an
expanding digital market, and that drops to 1 roll per household in China
etc. As film sales dropped 17% last year in USA market, that also kills a
large fraction of their profits from related chemistry and print
processing on kodak papers.

Kodak isn't a big player in the one area of rapid growth in film sales,
which is one time use cameras (disposables) which is dominated by Agfa and
other niche players in the USA market anyway.

So we have a lot of existing capacity in film factories, with more coming
online in china and elsewhere, with a rapidly declining demand. Net result
is falling prices prediction - and confirmed by Kodak's marketing plan
announcements to try and maintain and even expand market share in the
declining film sales market by reducing prices etc.

regards bobm
Signature

***********************************************************************
* Robert Monaghan POB 752182 Southern Methodist Univ. Dallas Tx 75275 *
********************Standard Disclaimers Apply*************************

Ron Todd - 05 Oct 2004 17:55 GMT
Just two things...
...

>The marginal profits for film even at discounted prices are still huge.
>the price to manufacture a roll of film is in the pennies a roll range (as
>in Kodak's example of costs of fifteen cents to make a disposable camera
>in China with a roll of film in it versus $1 cost in USA).

Browning's page on making Dye Transfer Matrix film shows costs of
about $0.53 / roll US for film.  That is without anti halation
coating, a 120 spool or the expensive printed backing paper (printing
is expensive and the opaque coated paper is a premium item).  As he
says that most of the cost is silver, a commodity item, that puts the
cost of silver in a roll of film at over a quarter.  

Since that doesn't agree with the statement of a few pennies a roll,
or a penny a roll, I need a reference.

...

>In short, the film supply will remain large (maybe larger than now, given
>China's expanding production for domestic/foreign sales), and demand is
>falling (17% per year most recently). Hence, econ 101, prices have to
>fall.  ;-)

...

If you look at the cost volume and price volume curves in an Economics
textbook you will see that the opposite is shown.  With the exception
of the fire sale to close out the inventory, when the market declines
the price goes up.  Granted, the examples in economic text books are
over simplified for purposes of teaching, but the general rule holds
true.
Bob Monaghan - 06 Oct 2004 01:00 GMT
the kodak press release was cited/quoted in the parent thread, describing
Kodak's rationale for moving production from USA ($1 disposable camera
cost) to China ($.15 disposable camera cost) for lower labor costs etc.
Should still be on kodak's investor press release site? or in above
thread?

re: your cite to Browning dye transfer (no URL):
I found this page by Browning on dye transfer:
http://mywebpages.comcast.net/hmpi/AltProcess/Articles/DyeTransfer/dye_trans.htm

quoting above URL:
Materials Cost:

The cost of materials is about $8 per sheet of 30x40" film, most of the
expense is in the silver, I buy the inert photographic gelatin from Kind
and Knox in minimum 25 LB lots costing $ 10 / LB, and the polyester film
cost about $ 0.50 / foot of the 50" wide rolls. The Silver Nitrate is from
First Reaction at $ 277.00 / Kg.
endquote:

however, it should be fairly obvious that a guy making sheet film at home,
buying a bottle of silver nitrate and some gelatin, all at retail, is not
making film at the same cost as Kodak making 100,000+ rolls/batch. ;-)

Still, he estimates $8 for a 30x40" sheet, which is 1,200 square inches.
If you figure 24mm = 1", and 50mm or 2" per shot (36mm wide + 4mm spacing
+ slop for film ends), that's 1*2*24=48 sq. inches per roll of 24 exposure
35mm film. That's 25 rolls of high silver content film for $8, or 32 cents
a roll 24 exp., and close enough to $.53 a roll for 36 exp. per your
posting estimate for hand-made high silver content dye transfer film?

Not bad for a single square meter or so "batch" run at retail, but
obviously kodak does it a lot cheaper in huge bulk runs of thousands of
rolls ;-)

For one thing, many current kodak print films and others use little or no
silver, the major cost factor in the above home-made high silver content
dye transfer film analysis. Take out the major cost represented by silver
(90% or more or 45 cents of 50 cents per roll is silver cost) and the film
is in the pennies per roll range even when made at home (e.g., 10% * 53
cents/36 exp is 5.3 cents per roll for film (no silver but dye coupled)...

When the price of silver went up (Hunt brothers attempt to corner market
etc.), the highest silver content kodak film of the time (High speed
ektachrome 36 exp.) roughly doubled the price of the film based on less
than $.25 increase in film silver costs (e.g., $4 increase in film cost
for $.25 increase in cost of base materials). That implies a 16X or 1,600%
markup in film costs (See http://medfmt.8k.com/third/economics.html Ron
Schwarz post). The other lower silver content film prices represented even
larger markups, since Kodak and others took the excuse to jack up prices -
but didn't lower them much if at all after the price of silver dropped
down, right? ;-)

In short, this example suggests that an $8 retail high silver content high
speed ektachrome film cost ~$8/16 (16x markup on mfgering costs) or 50
cents to make - and 45 cents of that mfgering cost was for the silver
content (per Ron's posting), which was why the film retail costs doubled
when silver costs per ounce doubled.

That leaves 5 cents for the film base, emulsions (w/o silver), coatings,
spool, box, and all packaging and distribution costs and so on. The lower
silver content films now being produced should be even more profitable, as
the high cost silver has been replaced by some much lower cost dye
couplers etc. So the assertion that today's low silver content (print)
film costs are in the pennies per roll range seem reasonable.

Other industry sources have been quoted as saying that distribution and
packaging cost more than mfgering the film too. Again, this puts a
reasonable limit of pennies per roll on the cost of film to produce.

And the latest press release cited in this thread for disposable camera
costs further supports this idea. If you can make a camera in China for
$.15 cents with a roll of film inside it, you can't be paying more than
pennies a roll for film.

re: econ 101 My basic econ 101/102 courses note on Supply/Demand that if
supply is high, and demand is low and falling, prices are likely to fall.

As I noted, this is a major cash cow, with a 1,600% markup in the worst
highest silver content film case (low silver content films should be much
higher, obviously, since the costs are low but the film still sells at the
same high prices ;-)

Film is a commodity item, produced in whatever bulk they can sell it, with
the added complexity that film ages, so they have to sell it or lose it.
The economies of scale are fully realized at the single factory batch run
level for any given emulsion (e.g., ~100k rolls equiv.), with the
factories scaled to produce multiple emulsions using the same cutting,
rolling, packaging and other machinery.

regards bobm
Signature

***********************************************************************
* Robert Monaghan POB 752182 Southern Methodist Univ. Dallas Tx 75275 *
********************Standard Disclaimers Apply*************************

camera critter - 24 Oct 2004 06:07 GMT
> the short answer is that film is made in meter+ widths on machinery which
> is then cut down to required sizes, including sheet film and 120 or 35mm.
[quoted text clipped - 4 lines]
>
><snip>

I was rather surprised when I read the introduction to Kodak's
technical publication P-255 (dated April 2003), about Professional
Technical Pan Film.

Advertisements by Adorama and B&H Photo-Video (retailers located in
New York City) in the October 2004 issue of "Popular Photography &
Imaging" magazine list Technical Pan film as being still available.

Yet, Kodak's April 2003 material states, "The last Tech Pan coating
was several years ago."

Imagine that!
The last production run of Technical Pan film provided enough
inventory for several years of sales.

That's what I consider to be real evidence of the declining demand for
a particular product.

Introductory material quoted:

"KODAK PROFESSIONAL Technical Pan Film is being discontinued due to
steadily declining demand over the recent years. Changes in product
components and our manufacturing processes make it impractical to
continue to support this product at its current low levels.

"The last Tech Pan coating was several years ago. Since that time, the
old coating room has been shut down, the gels used in the product
formulation have become obsolete, and we no longer manufacture the
ESTAR support on which the 35 mm product was coated. There would be
considerable cost to recreate the product, with no guarantee that it
would look and act the same as the Tech Pan Film of old.

"Technical Pan Film will continue to be available until the existing
inventory has been depleted."
Ron Todd - 25 Sep 2004 19:54 GMT
>Let's not forget the good news buried in Kodak's "death of film" press
>release (before back-treading..).
[quoted text clipped - 26 lines]
>
>grins bobm

Ok, that is one rational way of looking at it,  but just how many
folks put off buying film because it is too expensive now?

I would think a dramatic cut in prices would only lead to making film
unprofitable and more of a reason for publicly owned companies to end
production.

Taking this price cut along with what people in the business have
previously said, it sounds more like a "going out of business
firesale."

Costco charges $0.14 a 4x6 print for digital.  Apparently, most of
their prints are still from film, although from the looks of the
station their volume has been declining.  (need to verify this, looks
may be deceiving)
Nick Zentena - 25 Sep 2004 21:21 GMT
> Ok, that is one rational way of looking at it,  but just how many
> folks put off buying film because it is too expensive now?

 I doubt the idea is to grow the market. It's to capture a bigger share of
the market.

> I would think a dramatic cut in prices would only lead to making film
> unprofitable and more of a reason for publicly owned companies to end
> production.

 You have to figure Kodak makes a lot of film every single day. They need
volume more then they need high prices.

Nick
Ron Todd - 26 Sep 2004 05:43 GMT
>> Ok, that is one rational way of looking at it,  but just how many
>> folks put off buying film because it is too expensive now?
[quoted text clipped - 8 lines]
>  You have to figure Kodak makes a lot of film every single day. They need
>volume more then they need high prices.

Cost - Volume - Gross Profit functions are not that simple.
Sometimes, you can make a higher gross profit by lowering the price.
But there are limits, and they are not linear because you have a
demand function to contend with.  You cannot lower your unit price
below your variable cost of production. When you get close you loose
your contribution margin. Without your contribution margin you have
no money to pay administration and other non direct production costs.

This isn't even covering the profit that the widows and orphans
demand.  You don't make enough profits for the pension funds, they
dump the stock.  The stock price collapses and the corporate raiders
(liquidators) come in.  You get to the point where the money to be
recovered from liquidating the company (and firing all the employees)
becomes a very reasonable possibility.
Nick Zentena - 26 Sep 2004 12:44 GMT
> Cost - Volume - Gross Profit functions are not that simple.
> Sometimes, you can make a higher gross profit by lowering the price.

 The problem is the fixed costs don't change any if they make 1 roll or
they make 1,000,000. Worse the equipment isn't likely able to handle small
production runs. They need volume not just for profit but to keep the
machines running.

> (liquidators) come in.  You get to the point where the money to be
> recovered from liquidating the company (and firing all the employees)
> becomes a very reasonable possibility.

 If nobody is buying film then the equipment is worthless. The cleanup
costs likely are higher then the other assets. The only way somebody can
make money by breaking up the company is if the assets have some value.

Nick
Ron Todd - 26 Sep 2004 18:48 GMT
>> Cost - Volume - Gross Profit functions are not that simple.
>> Sometimes, you can make a higher gross profit by lowering the price.
[quoted text clipped - 3 lines]
>production runs. They need volume not just for profit but to keep the
>machines running.

Actually, fixed costs do change over large ranges in production
volume, as you can dump some of the costs as the enterprise contracts.
Many fixed costs are actually semi fixed costs over the wide range of
production volumes.  I understand Kodak has liquidated some of its
fixed costs on continuing lines already, as film volume has declined.
I am pretty sure the fixed cost to produce one square foot of film is
much lower than the cost to produce 1 million square feet.  You could
do 1 square foot in the basement, the 1 million would take some
administrative costs to run the operation.

I agree that Kodak's equipment is designed for higher production runs.
As I understand it:  The TP and Kodachrome 25 production both ended
when they got down to  one emulsion run a year, or less in the case of
TP.  With the TP it seems the last production run was enough for three
years with the current demand.

>> (liquidators) come in.  You get to the point where the money to be
>> recovered from liquidating the company (and firing all the employees)
[quoted text clipped - 3 lines]
>costs likely are higher then the other assets. The only way somebody can
>make money by breaking up the company is if the assets have some value.

Not necessarily.  You never know what the assets are worth until you
sell them in the open market.  People are notoriously bad at coming up
with pre-liquidation valuations.  AIR, Rolls Royce was valued at
something like $0.10 per share before the liquidation.  I believe it
returned something like $1.00 to $1.25 per share to equity holders.
jjs - 26 Sep 2004 20:14 GMT
>>> Cost - Volume - Gross Profit functions are not that simple.
>>> Sometimes, you can make a higher gross profit by lowering the price.
[quoted text clipped - 8 lines]
> Many fixed costs are actually semi fixed costs over the wide range of
> production volumes.  [...]

My previous career was twenty years in MRPII database and analysis, which
neccessarily includes accounting structures, all coupled with an excellent
critical path prescedence modeling system; in otherwords deeply integrated,
and I can assure you that costing a product is very complex and certainly
variable. Nothing, but nothing is fixed.  Each comment made to this issue so
far seems to be coming from those who speculate on incomplete knowledge in
the form typical of investors and middle management and corporate execs
involved largely in the show business of looking smart, acting stupid.

Let it go. What happens, happens and only business historians will care or
possibly understand. The rest is show business.
 
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