899 less 17.5 per cent VAT = 765

765 x 2 = 1530

Actual price in Britain is 17.7 per cent higher than USA

That 17 per cent too much difference but not the extreme which many assume

David

Euros like be financially raped by their retailers, government, etc.
Gives them some kind of thrill.

well, the obvious thing to do is buy one from overseas, but then we will
face customs charge, an import charge, a 'what the f.ck do you thing your'e
doing by overseas cos its cheaper ' charge and the post office's ' if
everyone is screwing you for money we want some action too' charge.

so much for international e-commerce.

The prices quoted are "list prices", it may be that different markets expect
to discount more off the list price. As others have said, wait until the
product is on the market before making a comparison.

If you take the Canon 30D at both Amazon.com and Amazon.co.uk, the price
comparison is as follows:

UK price £616, deduct VAT and the price net of sales tax is £524.

US price $978 which at an exchange rate of $1.98 = £1 is equivalent to £494

Giving a price on Amazon.co.uk (net of tax) of 6% greater than the
Amazon.com price.

Hardly a rip-off and undoubtedly there are cheaper suppliers in the UK and
the US to make further comparisons.

Now if you want to make comparisons or complain about the level of sales
tax/ VAT and other taxes that is another issue.