>>The real question should be how successful were Sony with that
>>camera. That will dictate if they will move forward with new and
[quoted text clipped - 8 lines]
> all the Konica Minolta DSLR range on which the Alpha DSLRs are based
> was also a sales disaster.
It was more of a manufacturing disaster. Look how many 5Ds (the only
camera actually in production when KM sold out to Sony) ended up left on
shelves - hardly any. I saw their inventory on closedown, and digital
SLR bodies were not something they had a surplus of. Far too many
low-end film SLR kits was their marketing problem. The only digital body
stock they ended up selling to the trade on closure was ex-demo, staff,
catalogue returns and test review stock. There was no mountain of unsold
5Ds either in the shops or warehouse. What few there were went cheaply,
but also went quickly.
Sony put a factory which had been working one shift on to working three
shifts to make the A100. If what you suggest is true - that in the end
the A100 has sold only 1/4 to 1/3rd of projections - then that may be
because Sony changed their June (launch date) forecast upwards by a
factor of 2.5X on or around July 12th when Japanese execs visited
Europe. I know that this happened, and it happened because of the level
of advance orders.
> Sony will probably still make a better DSLR, because the company is
> committed to supplying Nikon and Pentax with he next generation of
> sensors. It would be sensible for Sony to take the opportunity to use
> those sensors in Sony Alpha models.
>
There's no real doubt about that. The question is whether they will
revise the body to the liking of existing and potential owners. If a
continuation of the A100 appears with an improved sensor, but not much
other change, a lot of 'hold off and see' non-buyers will be driven away.
David
Alan Browne - 25 Feb 2007 17:04 GMT
> If a
> continuation of the A100 appears with an improved sensor, but not much
> other change, a lot of 'hold off and see' non-buyers will be driven away.
The upside to all of this is that I've invested money in used Hasselblad
equipment and a new Nikon 9000 ED rather than in Sony.
If they don't get serious, then off to Canon I'll go.
Cheers,
Alan

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