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Photo Forum / Digital Photography / DSLR Cameras / February 2007

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Sony, what are you up to?

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Geir Eivind Mork - 24 Feb 2007 15:45 GMT
How old will i be before sony release something beefier than the a100?
My 700si celebrates it's 15th birthday soon and might want to be
replaced even though it still works like a charm.
TJWilson - 24 Feb 2007 15:52 GMT
The real question should be how successful were Sony with that
camera.  That will dictate if they will move forward with new and
improved DSLR's.

The Canon Rebel and the Nikon D80 & D40 likely smoked the @100 in the
sales department (just a guess).
Geir Eivind Mork - 24 Feb 2007 16:11 GMT
TJWilson skrev:
> The real question should be how successful were Sony with that
> camera.  That will dictate if they will move forward with new and
> improved DSLR's.

ofcourse, just a pity the a100 didn't do it for me. Didn't like the
simplified controls compared to my a100. But neither of the other
cameras there did feel as good (of other brands) so I'm crossing my fingers.

> The Canon Rebel and the Nikon D80 & D40 likely smoked the @100 in the
> sales department (just a guess).

of what i've heard it sold well for a new contender. Ofcourse not close
to nikon and canon in sales, but still. doesn't help me unless they come
out with something more for the serious amatours (like 7d replacement)

I'll give them the year, if not i'm going nikon or canon. but i'll miss
my wonderful minolta glass.
TJWilson - 24 Feb 2007 19:03 GMT
On Feb 24, 11:11 am, Geir Eivind Mork <geir.eiv...@mork.no-
spam.block.com> wrote:
> I'll give them the year, if not i'm going nikon or canon. but i'll miss
> my wonderful minolta glass.

That is exactly why I looked at this camera in the first place, I have
some pre-historic Minolta lenses which would have worked... but the
camera itself was really lacking.  The other reason I looked was the
claim of forthcoming Zeiss lenses... until I found out there were not
made by Zeiss, only designed by them and the Zeiss name licensed to
Sony.

As they say in baseball... a swing and a miss!
Tony Polson - 24 Feb 2007 21:38 GMT
>That is exactly why I looked at this camera in the first place, I have
>some pre-historic Minolta lenses which would have worked... but the
>camera itself was really lacking.  The other reason I looked was the
>claim of forthcoming Zeiss lenses... until I found out there were not
>made by Zeiss, only designed by them and the Zeiss name licensed to
>Sony.

The Carl Zeiss lenses for Contax SLRs were not made by Carl Zeiss
either.  Yet they were superb lenses, made by Kyocera Contax to Carl
Zeiss designs, under licence from Carl Zeiss, with Zeiss quality
control in the Kyocera factory.  The optics were outstanding.

The Carl Zeiss lenses for Voigtlander rangefinder cameras are also
made in Japan under licence, to Carl Zeiss designs and with Carl Zeiss
quality control.  They are also outstanding optics.
Geir Eivind Mork - 25 Feb 2007 02:07 GMT
TJWilson skrev:
> camera itself was really lacking.  The other reason I looked was the
> claim of forthcoming Zeiss lenses... until I found out there were not
> made by Zeiss, only designed by them and the Zeiss name licensed to
> Sony.
>
> As they say in baseball... a swing and a miss!

Well, I've seen shots with one of the zeiss lense and the bokeh was
amazing. Even outdid the smooth trans focus lense that minolta had. No
matter who makes it, I'll have one IF JUST SONY GIVE ME A 7d REPLACEMENT
TO HANG IT ON! :P

Because if no 7d replacement is out by 1st of jan 2008 I'll be the proud
owner of a Canon Eos 5d or what's new at that time (if it's not already
replaced, haven't paid that much attension)
Tony Polson - 24 Feb 2007 21:32 GMT
>The real question should be how successful were Sony with that
>camera.  That will dictate if they will move forward with new and
>improved DSLR's.

In Europe, the Sony A100 appears to have been a sales disaster for
Sony, selling only about a quarter to a third of Sony's forecast
numbers.

Over the holidays, the camera was heavily discounted but sales still
fell well short of Sony's target.  No-one should be surprised, after
all the Konica Minolta DSLR range on which the Alpha DSLRs are based
was also a sales disaster.

Sony will probably still make a better DSLR, because the company is
committed to supplying Nikon and Pentax with he next generation of
sensors.  It would be sensible for Sony to take the opportunity to use
those sensors in Sony Alpha models.
David Kilpatrick - 24 Feb 2007 23:13 GMT
>>The real question should be how successful were Sony with that
>>camera.  That will dictate if they will move forward with new and
[quoted text clipped - 8 lines]
> all the Konica Minolta DSLR range on which the Alpha DSLRs are based
> was also a sales disaster.

It was more of a manufacturing disaster. Look how many 5Ds (the only
camera actually in production when KM sold out to Sony) ended up left on
shelves - hardly any. I saw their inventory on closedown, and digital
SLR bodies were not something they had a surplus of. Far too many
low-end film SLR kits was their marketing problem. The only digital body
stock they ended up selling to the trade on closure was ex-demo, staff,
catalogue returns and test review stock. There was no mountain of unsold
5Ds either in the shops or warehouse. What few there were went cheaply,
but also went quickly.

Sony put a factory which had been working one shift on to working three
shifts to make the A100. If what you suggest is true - that in the end
the A100 has sold only 1/4 to 1/3rd of projections - then that may be
because Sony changed their June (launch date) forecast upwards by a
factor of 2.5X on or around July 12th when Japanese execs visited
Europe. I know that this happened, and it happened because of the level
of advance orders.

> Sony will probably still make a better DSLR, because the company is
> committed to supplying Nikon and Pentax with he next generation of
> sensors.  It would be sensible for Sony to take the opportunity to use
> those sensors in Sony Alpha models.
>  
There's no real doubt about that. The question is whether they will
revise the body to the liking of existing and potential owners. If a
continuation of the A100 appears with an improved sensor, but not much
other change, a lot of 'hold off and see' non-buyers will be driven away.

David
Alan Browne - 25 Feb 2007 17:04 GMT
> If a
> continuation of the A100 appears with an improved sensor, but not much
> other change, a lot of 'hold off and see' non-buyers will be driven away.

The upside to all of this is that I've invested money in used Hasselblad
equipment and a new Nikon 9000 ED rather than in Sony.

If they don't get serious, then off to Canon I'll go.

Cheers,
Alan

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babaloo - 25 Feb 2007 04:38 GMT
Sony has real problems with getting the right software and control sets into
their high end cameras. They never got it right with the 828 or its
successor. The Alpha has the same electronic image capture innards as
Nikon/Pentax just different software for jpeg processing. This is a
manifestation of Sony's marketing mentality: target the lowest common
denominator mass market user.
Sony used to do niche marketing/design much better and one sees this all
across its lines. Perhaps Sony is now just too big. Quality control has
really dropped significantly across most Sony consumer brands.
With regard to sales volume: in Sony's corporate statements what little
references there are to camera sales do not indicate any problems they
perceive in that segment of their business. Sony and investors are far more
concerned about the impact of PS3, which is seriously underperforming
expectations. I can find no references to the Alpha as a sales "disaster."
The Alpha represents such a small volume part of Sony's manufacturing output
that it simply does not register in overall bottom line impact. Development
costs are virtually nill as Sony will continue to R&D the electronics for
its clients and itself.
TJWilson - 25 Feb 2007 12:22 GMT
I think that everything a manufacturer makes either contributes or
detracts from their bottom line.  Sony is a BIG company and droopy
sales with one product likely will not hurt them.  But Sony of late
have been in real trouble in a lot of different places and it is not
beyond reason that they could die the death of a thousand cuts.  And
who really knows what Sony's expectations were for their first venture
into DSLR's?  Perhaps this model was a success beyond all
projections... who knows?

Sony had less to do relative to R&D for the introduction of the A100
model which is a significant cost savings; but they didn't simply
paste a Sony label over the Minolta name and ship it, real money had
to be spent in this regard.  Then there is the business of buying a
product line; I don't know for sure but I doubt Minolta just handed
their camera division to Sony, again there is likely real money
involved here too.

The A100 price has dropped since it's introduction in the Toronto
market in an attempt to attract buyers, yet I've never seen one
outside of a show-room while at the same time you see tons of Rebels &
D80's out on the street.  Sony had the right market segment targeted,
but given the choice between a Canon and a Sony or a Nikon and a Sony
the results are obvious.
Spam THis - 27 Feb 2007 22:39 GMT
> How old will i be before sony release something beefier than the a100?
> My 700si celebrates it's 15th birthday soon and might want to be
> replaced even though it still works like a charm.

Shouldn't Sony be releasing lenses? At this point most re-badged Minolta
 lenses are back ordered.
 
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