That's really cheap... probably fine for starters, just be aware that
you get what you pay for.

* 110 watt-seconds isn't very powerful for a strobe head - it's in the
neighborhood of a decent battery-powered flash.  This may be OK, but if
you're doing work that needs a small aperture (e.g., f/22 or f/45 on a
macro lens) for depth of field, these may not throw enough light on the
subject.

* The bulbs on many low-end units aren't user-replaceable, and the cost
of factory replacement can easily be more than a new unit.

* Only 2 power settings means you'll need to move the stands closer &
further to get different lighting ratios.

* Monolights like this (where the head plugs into the wall) are more
flexible than the style with the central power pack, because these can
be positioned anywhere.

As a point of reference, here's a popular entry-level product line with
good quality starting at about $700 for similar.  It's more powerful and
adjustable, for a price: http://www.alienbees.com/

HTH,
Richard

If not strobes, should I go with this?
http://www.bhphotovideo.com/bnh/controller/home?O=2247&A=details&Q=&sku=298604&i
s=REG&addedTroughType=categoryNavigation
TIA