Photo Forum / Digital Photography / DSLR Cameras / February 2005
Top digicams a ripoff?
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RichA - 24 Feb 2005 07:10 GMT Remember how much an F4 Nikon body cost? Remember when $1200 bought a good SLR body? What is with the $5000+ price tags on the top DSLRs? Do they really cost that much more to produce than top of the line film cameras did or is this just the industry rationalizing that the old profit makers (accessory lenses, etc) are not the way to go? I remember around 1985, camera bodies in the mid-range were dirt cheap. A Canon T70 cost about $125.00. The camera makers were making all their money on lenses and accessories. This didn't last long and bodies climbed in price rapidly after 1987. An Olympus OM-1 went from $200 to over $400 due to increased costs in Japan. But to what do we owe the mid-thousands $'s pricing on the current top DSLRs? Is this because the market is still maturing, or are these pro cameras now always going to top out around that price point? Are the days of "pro" bodies that cost $1500-$2000 long gone? With production rapidly headed to China, why are there no price cuts? Other products have seen substantial price drops. Walmart survives on them. Yet not for DSLRs. Mind you, I'm not talking about the entry-level where plastic is king. -Rich
jean - 24 Feb 2005 13:56 GMT My first real camera, a Canon FTb with a 50mm f1.4 lens cost me 4 to 5 weeks of wages in 1970. A much better all automatic with better optics and no need for a motor drive DSLR is less than that now, even considering the level of taxes I pay. In 1970, I could not afford or justify the price of Canon lenses, 35 years later with poorer eyesight, I can see the difference in my daylight lab (my computer) between a good and a bad lens and justify the added costs.
In the same light, a Chevy Impala was less than $3000 in 1970, is it worth 10 times more these days?
I would say it's better now than it was then.
Jean
> Remember how much an F4 Nikon body cost? > Remember when $1200 bought a good SLR body? [quoted text clipped - 20 lines] > king. > -Rich Siddhartha Jain - 24 Feb 2005 14:05 GMT > Remember how much an F4 Nikon body cost? > Remember when $1200 bought a good SLR body? [quoted text clipped - 4 lines] > the old profit makers (accessory lenses, etc) are > not the way to go? See any competition for the Canon 1Ds Mark-II? It sits pretty lonely at 16.7MP with a full-frame sensor.
The ID Mark-II? Maybe, with the D2X. But thats still just two of them there.
Even at the entry level, there are only Canon, Nikon, Pentax and Minolta with one model each.
Doesn't seem like too much competition up there so no price wars and no price cuts. Compare that to the P&S digicam market where the prices seem to be headed southwards all the time with a dozen manufacturers with a dozen models being put out by each.
Yes, costs of components is higher than a film equivalent given the additional electronics that go into a high-end dSLR and the current low volumes.
- Siddhartha
Woodchuck Bill - 25 Feb 2005 00:34 GMT > Even at the entry level, there are only Canon, Nikon, Pentax and > Minolta with one model each. Don't forget about Sigma and Olympus. ;-)
 Signature Bill
Chuck - 24 Feb 2005 14:06 GMT sensor price my friend ! 8 meg sensor on the 20D is 900$. So its a lot more for a FF sensor.
George - 24 Feb 2005 15:01 GMT > sensor price my friend ! 8 meg sensor on the 20D is 900$. So its a lot more > for a FF sensor. How do you have a price on the sensor? Or is that a retail price if you need a replacement? The reason I am wondering is that Canon makes their own sensor, right? And they don't sell it to anyone else, so how is there a price on it? You can bet the internal transfer price is more on the order of $100-150.
Chuck - 24 Feb 2005 16:01 GMT > How do you have a price on the sensor? Or is that a retail price if you > need a replacement? [quoted text clipped - 3 lines] > transfer price is more > on the order of $100-150. Your kidding right ?
I dont know where I got this information, Ill try to find it later today, but your way off for sure.
Chuck - 25 Feb 2005 15:00 GMT found a lot of differents answers...
Some says 750$ for a 6mp. Others said Canon is charging 500$ + 200$ labore for changing a scratched 8mp sensor (CMOS).
Apparently , the cost of the 6mp in the D70 (made by Sony, CCD) was around 750$ , but it was last year...
I wonder how much cost a FF sensor. Anyone have an idea ?
DoN. Nichols - 25 Feb 2005 21:22 GMT >found a lot of differents answers... > [quoted text clipped - 5 lines] > >I wonder how much cost a FF sensor. Anyone have an idea ? Well ... the difficulty in making the sensor is getting all of those pixels to be good. Starting from the 1.5x factor on the D70, this means that the linear dimensions are 0.6666.... times that of the full frame. Squaring that to determine area, you get 0.4444...., which means that a full frame sensor is 2.25 times the area of the D70's, and assuming the same pixel size and density you would come out about 13.5 MP. So -- if the difficulty (and thus reciprocal of yield) scales with the number of pixels, that would make it likely to cost around $1687.50.
Of course, production quantities could improve the experience and ability, so the cost would eventually drop somewhat, but I don't think that it will drop too much too soon.
I do remember when Motorola 6800 CPUs sold for $100.00 each, and later they I bought some for around $2.50 each as the manufacturers improved their processing. (Yes -- my first computer was powered by a 6800, and I still have it. ;-)
Enjoy, DoN.
 Signature Email: <dnichols@d-and-d.com> | Voice (all times): (703) 938-4564 (too) near Washington D.C. | http://www.d-and-d.com/dnichols/DoN.html --- Black Holes are where God is dividing by zero ---
Sheldon - 24 Feb 2005 18:36 GMT > > sensor price my friend ! 8 meg sensor on the 20D is 900$. So its a lot > more [quoted text clipped - 7 lines] > transfer price is more > on the order of $100-150. Sensor prices may be related to failure rate. As most of you know, the reason LCD monitors are still priced a bit high is due to the failure rate. You have to make a lot of LCD screens before you get one that has enough "good" pixels in it to pass inspection. I would bet this is the same problem with image sensors, especially the better ones. They probably aren't cheap to make, and I doubt they all pass inspection.
And when you realize that someone like Nikon is not marketing a camera like the D70 to everyone, yet its sales have been very, very good, cameras at the upper end will continue to sell, even at high prices. Supply and demand will always rule the market, and some people have to have whatever is new at whatever the cost.
Look at the cost of a new Ferrari, and there is usually a waiting list. People who have the money will spend it, be it an outrageous car, or a pro camera to use as a point and shoot.
Sheldon
RichA - 25 Feb 2005 21:49 GMT >> > sensor price my friend ! 8 meg sensor on the 20D is 900$. So its a lot >> more [quoted text clipped - 22 lines] >will always rule the market, and some people have to have whatever is new at >whatever the cost. Depends on dead and hot pixels. A Kodak utility grade 1 meg sensor used to cost $1000 but a medical grade (perfect) sensor cost $10,000. -Rich
George - 27 Feb 2005 00:06 GMT > >> > sensor price my friend ! 8 meg sensor on the 20D is 900$. So its a lot > >> more [quoted text clipped - 26 lines] > used to cost $1000 but a medical grade (perfect) sensor cost $10,000. > -Rich Then, the operating environment also affects the cost. ICs that work over a wider temperature range cost more. Also, radiation hardening costs quite a bit more (usually only the military wants that).
James Fraser - 24 Feb 2005 14:44 GMT I think a bunch of things contribute to the higher costs. In a nutshell, I think a fair number of people are willing to buy the top-end stuff.
So why is anyone buying these things? Contributing factors: Digital workflow saves money and time in production environments. Photos are more frequently used in print news media. Even the local freebie papers now like to use decent, large front page photos. Full page photo spreads are much more common in NewsMags than they used to be. The ability to see your images immediately and hold the equivalent of hundreds of rolls of film in your bag is pretty compelling for travellers.
How to make a digital SLR: Take out the film drive mechanisms (Worth how many $$'s?) Add in a nice sensor. Develop and incorporate processing electronics and software. Add in CF/SD interfaces and hardware. Add in PC interface hardware. Develop and add in user interface software. (Yeah, there is some of this in a film camera, but it doesn't need to support zoom preview and a bunch of other things...) Develop PC software for the bundle.
So I until film is rare and commands a premium, I doubt we'll see a DSLR at a lower cost than an equivalent film slr.
On the other hand, as others have mentioned, economies of scale and some competition would really help to lower prices.
Jamie Fraser
George - 24 Feb 2005 14:56 GMT > Remember how much an F4 Nikon body cost? > Remember when $1200 bought a good SLR body? [quoted text clipped - 20 lines] > king. > -Rich You've got to realize a few things: 1) Pro dSLRs are not sold in the kind of numbers where the R&D costs can be amortized by adding a couple bucks per body 2) You are also funding R&D on future products 3) Pro dSLRs don't have a lot of competition (yet) and the two companies making most of them have pretty much set the price tag...when some of the late-comers want to buy their way into the market, everybody will lower prices 4) The products also don't have a long production lifespan to recover R&D and production (tooling) costs...how many two year old designs does anyone really want?
George
Charles Schuler - 24 Feb 2005 20:56 GMT > You've got to realize a few things: > 1) Pro dSLRs are not sold in the kind of numbers where the R&D costs [quoted text clipped - 7 lines] > R&D and production (tooling) costs...how many two year old designs does > anyone really want? Good points, George. As a bleeding edge consumer, I have helped pay for the R&D on several kinds of products ... my choice (i.e., I had to have a home computer before anyone else). As to your other post about the sensor cost of a 20D, I'd say you are pretty close.
David Dyer-Bennet - 25 Feb 2005 00:27 GMT > Remember how much an F4 Nikon body cost? > Remember when $1200 bought a good SLR body? [quoted text clipped - 19 lines] > Mind you, I'm not talking about the entry-level where plastic is > king. Well, the Nikon F5 I remember as being a $2800 body. And then of course there are the Leica products, but perhaps we should leave them out of this.
The sensors in the pro-grade cameras are *expensive*. The yields on chips that big are scarily low. And the number of those cameras sold isn't that high, which keeps the prices up. I imagine there are a number of custom chips besides the sensor, too, to get the performance they need. And a lot of software development being amortized over not that many sales.
It's probably also relevant that, *today*, a digital camera model has a very short life-span compared to film bodies in the past.
From the buyers point of view, a camera with a lifetime supply of film and processing included that's only $2000 more expensive can be a hell of a bargain. The high-end cameras are mostly being bought by people who shoot quite bit, and for most amateur and all professional work these days it has to be scanned before it's used for anything, so that's yet another cost saved by shooting digitally. I figure very roughly it costs me $20/roll to shoot film, so $2000 is 100 rolls of film, which is about a year. That's a pretty fast payoff.
 Signature David Dyer-Bennet, <mailto:dd-b@dd-b.net>, <http://www.dd-b.net/dd-b/> RKBA: <http://noguns-nomoney.com/> <http://www.dd-b.net/carry/> Pics: <http://dd-b.lighthunters.net/> <http://www.dd-b.net/dd-b/SnapshotAlbum/> Dragaera/Steven Brust: <http://dragaera.info/>
tomm101 - 26 Feb 2005 22:28 GMT > > Remember how much an F4 Nikon body cost? > > Remember when $1200 bought a good SLR body? [quoted text clipped - 47 lines] > Pics: <http://dd-b.lighthunters.net/> <http://www.dd-b.net/dd-b/SnapshotAlbum/> > Dragaera/Steven Brust: <http://dragaera.info/> tomm101 - 26 Feb 2005 22:33 GMT > Well, the Nikon F5 I remember as being a $2800 body. And then of > course there are the Leica products, but perhaps we should leave them [quoted text clipped - 23 lines] > Pics: <http://dd-b.lighthunters.net/> <http://www.dd-b.net/dd-b/SnapshotAlbum/> > Dragaera/Steven Brust: <http://dragaera.info/> The Kodak DCS 460-760 the first 6mp cameras (1.3 sensor correction) started at $26,000 in 1994 the DCS 760 was $7500 in 2002. F5 based and still a good camera, they go used for about $2000 on Ebay. Weighs a ton (well 6lbs) have a friend who uses it daily, he is a former football lineman.
Tom
Kyle Boatright - 25 Feb 2005 01:55 GMT > Remember how much an F4 Nikon body cost? > Remember when $1200 bought a good SLR body? [quoted text clipped - 20 lines] > king. > -Rich To answer your question, there are price cuts. The D300 dropped $100 last week. What did it cost to get a 6 mp camera 3 years ago?
However, digital cameras, including DSLR's are hot products in a growing market. Until the development curve levels off and market saturation goes up, prices on new models with the most features will be high. No <intelligent> manufacturer is going to sell a product for less than the market clearing price...
KB
Steve Wolfe - 25 Feb 2005 02:11 GMT > But to what do we owe the mid-thousands $'s pricing on the > current top DSLRs? Is this because the market is still maturing, > or are these pro cameras now always going to top out around > that price point? Here's what is nearly always missed when talking about camera prices:
Businesses exist to make a profit.
Really. That's it, pure and simple. It's plain economics, the companies set their price points to where they can maximize profits. There are various product characteristics that tend to put that price point higher or lower for different types of items, but in the end, the company is going to charge what they feel will make them the most money.
I have absolutely no doubt that Canon could slash the price of a 1Ds Mk II by at least a thousand bucks and still be clearing a profit, but realistically, they won't sell a sufficiently greater quantity at $7,000 than at $8,000 to make as much profit as they do at the $8,000 price point.
It can also be argued that making profit is *good* for consumers, because the higher the profit, the more desirable it is for other companies to enter the market and compete - and competition is *always* good for the consumer, as it tends to drive prices lower, and spur innovation.
On a related note, I'm terribly excited about the 350D - not just because I'm going to buy one and think it's a great value, but because I think it's raised the bar enough to give the other companies something to worry about. I think it's the kind of "bump up" that is going to have a very real effect on product design and pricing throughout the entire low- and mid-range market over the next couple of years.
steve
Mike Jacoubowsky - 26 Feb 2005 08:42 GMT > Remember how much an F4 Nikon body cost? > Remember when $1200 bought a good SLR body? [quoted text clipped - 4 lines] > the old profit makers (accessory lenses, etc) are > not the way to go? Two things to consider. First, whether it's a car or house or worker's wages or taxes or whatever... just about everything is more expensive now than it was back in 1985 (which you referenced later in your post). Second, and perhaps more relevant, the digital age has brought about a new phenomenon to camera bodies- shorter life of design. With changes happening very quickly, the market lifespan of a particular model is very short. Thus amortizing development costs is done over one, maybe two years... vs five, maybe ten even previously?
Less-expensive models that sell in very large quantities will benefit from cost savings as the electronics get ever cheaper, while more-expensive models, due to their limited production runs, won't see their electronic guts ever get all that cheap. Unlike mechanical things, which tend to have significant recurring production costs (tooling that wears out), most of the expense in a new silicon chip is during design and initial production. The incremental cost of each new chip, after a certain point, is very low.
What will eventually happen is that you'll end up paying an ever-increasing differential for that little extra that makes something a "pro" piece of gear vs what the rest of us sloths use. The differences will be there, but probably more in terms of mechanical issues, while it's likely that the latest & greatest electronics will be found in the cheaper stuff.
--Mike-- Chain Reaction Bicycles www.ChainReactionBicycles.com
> Remember how much an F4 Nikon body cost? > Remember when $1200 bought a good SLR body? [quoted text clipped - 20 lines] > king. > -Rich
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