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Photo Forum / Digital Photography / DSLR Cameras / February 2006

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Pentax's Specialty on Alignment!

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RiceHigh - 22 Feb 2006 15:52 GMT
First see this Pentax official website:-

http://www.pentaxslr.com/lenses

Look! It is really funny that some lens hoods are misaligned, and that
there are some with rear caps and some don't. What a serious piece of
work! And, one can see how serious the working attitude of their staff!

I previously think that I was really unlucky with all kinds of
alignment problems with Pentax DSLRs and lenses (full story told here:
http://www.geocities.com/ricehigh/A_Letter_to_the_CEO_of_Pentax_Corporation.html).

It now seems that there are even more obvious "alignment" errors shown
at their official Webplace in the Cyberspace. Really funny and
interesting! It is very funny to learn that there is no difference
between the real-world factory and virtual place of theirs afterall.
Pete D - 22 Feb 2006 20:03 GMT
LOL.

> First see this Pentax official website:-
>
[quoted text clipped - 12 lines]
> interesting! It is very funny to learn that there is no difference
> between the real-world factory and virtual place of theirs afterall.
RiceHigh - 23 Feb 2006 05:58 GMT
Just curious to know that make you laugh? :-)
Darrell Larose - 24 Feb 2006 00:22 GMT
> Just curious to know that make you laugh? :-)

The only misalignment I see was the photographed failed to orient all the
lenses the same way.
Darrell Larose - 24 Feb 2006 02:52 GMT
PENTAX Corporation is pleased to announce the exhibition of three upcoming
digital SLR camera products, all currently under development, at major trade
shows in the U.S.A. They will be showcased at PMA 2006, America's largest
annual photographic merchandise trade show, to be held from February 26 to
March 1 in Orlando, Florida.
Overview of Upcoming Products

1. Product type: Lens-interchangeable digital SLR camera
Model name: To be announced
Product information:
High-quality digital image reproduction with 10 effective megapixels
Market launch tentatively scheduled for autumn 2006

2. Product type: Interchangeable uni-focal wide-angle lens for exclusive use
with PENTAX digital SLR cameras
Model name (tentative): smc PENTAX-DA 21mm F3.2AL Limited
Product information:
Compact, lightweight wide-angle lens designed for exclusive use with PENTAX
digital SLR cameras
Wide-perspective coverage with a 68-degree angle of view (equivalent in
focal length to 32mm in the 35mm format, when mounted on a PENTAX
*istD-series digital SLR camera body)
PENTAX-original KAF lens mount
Market launch tentatively scheduled for June 2006

3. Product type: Lens-interchangeable medium-format digital SLR camera
Model name (tentative): PENTAX 645 Digital
Product information:
Professional-quality digital image reproduction with 18 effective megapixels
Kodak-developed extra-large CCD image sensor with 18.6 total megapixels
(tentative)
PENTAX-original 645AF lens mount
Compatibility with existing smc PENTAX 645 interchangeable lenses
Notes:

Model names, designs, specifications and market launch schedules of these
products are all tentative and subject to change without notice.
RiceHigh - 24 Feb 2006 03:45 GMT
Things seem to be happened too far away!

RiceHigh
http://www.geocities.com/ricehigh
RiceHigh - 24 Feb 2006 03:44 GMT
Not only about that. The lens hood of the 31mm is 90 degrees rotated so
that the longer flower petal is now on the right/left hand side instead
of the top/bottom side. The lens hood of the DA 16-45 is wrongly
positioned as well. It really makes me puzzled especially for the 31
Limited photo as this lens has a built-in lens hood - how could Pentax
do *additional* works to create a wrong photo, afterall?

Also, as said in the OT, the rear lens caps should be consistent too.
They should either put them onto all lenses or vice versa.

RiceHigh
http://www.geocities.com/ricehigh
Martin Trautmann - 24 Feb 2006 11:27 GMT
>  Not only about that. The lens hood of the 31mm is 90 degrees rotated so
>  that the longer flower petal is now on the right/left hand side instead
[quoted text clipped - 5 lines]
>  Also, as said in the OT, the rear lens caps should be consistent too.
>  They should either put them onto all lenses or vice versa.

The problem you talk about is just a very, very minor problem to me -
it's a single person's fault not to take care about perfectly exact
scales and alignment. This is hard to achieve when a lens collection is
growing and further pictures (from different people) are added.

What makes me more angry is that Pentax on their own does not care about
a proper naming of their parts. You may find almost every combination of
upper or lower case, with or without dashes, with or without spaces.

What's the name of Pentax? PENTAX or Pentax? I guess the name was
derived when Asahi Optical Co., Ltd. introduced the Pentaprism concept
in 1957. I guess PENTAX is the offical name since 2002-10-01.

What's the name of the *istDS2? *istDs2? *ist DS2? *ist DS-2? You may
find any combination, even on Pentax documents (web, manual, press
announcement, product, ...)

What's the name of the lenses? smc PENTAX-D FA? It's difficult that
PENTAX always used lower case chars (such as smc) in upper case sizing.
Maybe a Japanese company cares less about upper/lower case or spacing.
However, searching on the net  (google, ebay) requires a reasonable and
reproducable exact writing for best results.

Apart from the poor decision to name a product '*ist', PENTAX does not
care about a reliable naming of their own products.

- Martin
RiceHigh - 24 Feb 2006 11:37 GMT
I can tell something here :-)

SMC should be in capital letters as it is the short form standing for
the Super Multi Coatings.

Whilst it have been well agreed by the internet community that the *ist
D is the most stupid named camera of Pentax, I believe that the DS and
its new comers are even more confusingly named.

If I must tell about the *ist DS2, *ist DL2 etc. Actually the S2 and L2
are capital letters but they printed them in smaller fonts! (But why?).
It is what Pentax do..

RiceHigh
http://www.geocities.com/ricehigh
Martin Trautmann - 24 Feb 2006 13:04 GMT
>  I can tell something here :-)
>
>  SMC should be in capital letters as it is the short form standing for
>  the Super Multi Coatings.

That's your logic. It could be mine, too. However, Pentax^WPENTAX
decided to write it in lower case. BTW: is it 'Super Multi Coating' or
'Super Multi-Coating' ;-)

Either, it's smc in lower case, but upper case sized, or they use a
special typography for the 'M' within the trademark SMC, which is upper
case, but looks like lower case.

The 'plain' multi coating obviously had MC, such as
"MC AUTO CPC PHASE 2 CCT   24mm MACRO 1:2.8"

I guess SMC started around 1975. From the early beginning, there where
lenses labeld as "SMC" as well as "smc". See e.g.
http://kmp.bdimitrov.de/lenses/primes/normal/K50f1.4.jpg
http://kmp.bdimitrov.de/lenses/primes/wide-angle/K28f2.jpg

I feel that 'smc' became more common from 1977 on.
I don't know for sure whether it was always smc afterwards. All M and A
SMC lenses probably where 'smc', while I don't know whether it's written
at all on all the later FA and D-lenses.

Around that time they changed from plain PENTAX letters to a different
font with a much wider X.

>  If I must tell about the *ist DS2, *ist DL2 etc. Actually the S2 and L2
>  are capital letters but they printed them in smaller fonts! (But why?).
>  It is what Pentax do..

true :-(
Martin
RiceHigh - 24 Feb 2006 13:50 GMT
Oh, everything you point out is really interesting. Maybe your first
conclusion is right! That is, Pentax should not mix up things like that
and she should think again what they should write the names in the
future!

Cheers,
RiceHigh
http://www.geocities.com/ricehigh
Paul Mitchum - 24 Feb 2006 18:48 GMT
> Not only about that. The lens hood of the 31mm is 90 degrees rotated so
> that the longer flower petal is now on the right/left hand side instead of
[quoted text clipped - 5 lines]
> Also, as said in the OT, the rear lens caps should be consistent too. They
> should either put them onto all lenses or vice versa.

Your point?
Jeff R - 24 Feb 2006 07:30 GMT
> > Just curious to know that make you laugh? :-)
>
> The only misalignment I see was the photographed failed to orient all the
> lenses the same way.

Look again.
The fullstop at the end of the second sentence in the sidebar is obviously
upside-down.

How can they expect to be taken seriously, with such a slovenly attitude to
marketing?

--
Jeff R.
RiceHigh - 24 Feb 2006 08:17 GMT
Pardon? What're you talking about? Whilst the mistake you *created* is
non-existent, the errors I told can be obviously seen. The problematic
lens pictures are still there in their official website. End of story.

RiceHigh
http://www.geocities.com/ricehigh
Jeff R - 24 Feb 2006 10:53 GMT
> Pardon? What're you talking about? Whilst the mistake you *created* is
> non-existent, the errors I told can be obviously seen. The problematic
> lens pictures are still there in their official website. End of story.
>
> RiceHigh
> http://www.geocities.com/ricehigh

Are you replying to me?
It's really hard to tell when you don't post any context.

...and you're right...
The "problems" are non-existent.

"All" of them.

--
Jeff R.
RiceHigh - 24 Feb 2006 11:34 GMT
> The "problems" are non-existent.

> "All" of them.

.. *provided* that you're trying to not seeing them! Simple.

RiceHigh
http://www.geocities.com/ricehigh
Jeff R - 24 Feb 2006 14:06 GMT
> > The "problems" are non-existent.
>
[quoted text clipped - 4 lines]
> RiceHigh
> http://www.geocities.com/ricehigh

Just remember - the chaps who market them have nothing to do with designing
and manufacturing them.

I "seeing" them, I'm just not bothering. Simpler!

...actually, as a marketing exercise, its certainly generated some interest.
Maybe they're smarter than you think.

--
Jeff R.
(but, basically, *who cares*?)
 
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