Kind of photography related - Sony Bravia advert

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Steve Franklin - 29 Jan 2006 13:36 GMT

You know that Sony Bravia advert (presuming its a global campaign) of all
the coloured balls bouncing down some street in San Francisco? I presumed it
was all CGI right from the word go. Looking closely at the advert only
confirmed my suspicions in my own mind.

Anyway. Turns out it's not. 170,000 bouncy balls. 20 odd cameras - one take.

It's a shame that I've become so jaded by technology that when someone does
something really special and creative like that, that you automatically
think it's CGI. To me it's a truly beautiful advert too. Loved it.

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Steve Franklin - 29 Jan 2006 14:03 GMT

Further more...

Those with a decent broadband connection - check out the extended version

http://www.bravia-advert.com/commercial/braviaextcommhigh.html

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G.T. - 02 Feb 2006 23:45 GMT

> Further more...
>
> Those with a decent broadband connection - check out the extended version
>
> http://www.bravia-advert.com/commercial/braviaextcommhigh.html

Too bad Sony has taken over the "Most Evil Corporation on the Planet" title.

Greg

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nrh - 29 Jan 2006 14:09 GMT

8<

To me it's a truly beautiful advert too.

> Loved it.

You're soft :-)

Nigel

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Steve Franklin - 29 Jan 2006 14:21 GMT

> You're soft :-)
>
> Nigel

I know. And me a hitman!

I have no problem chopping of a mark's genitals with bolt cutters, or giving
someone a 'Colombian Necktie', but the imagination, and creativity and
craft and care taken in the making of these beautiful images makes me all
misty eyed.

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nrh - 29 Jan 2006 14:56 GMT

>> You're soft :-)
>>
[quoted text clipped - 6 lines]
> creativity and craft and care taken in the making of these beautiful
> images

not to mention MONEY! ;-)

> makes me all misty eyed.

Yes, 'twas good to see, I agree, and thanks for the expose. I too thought it
was CGI.

Best
Nigel

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Martin Francis - 29 Jan 2006 15:42 GMT

> You know that Sony Bravia advert (presuming its a global campaign) of all
> the coloured balls bouncing down some street in San Francisco? I presumed
[quoted text clipped - 8 lines]
> automatically think it's CGI. To me it's a truly beautiful advert too.
> Loved it.

Funny to hear someone covering "The Knife" already, too... i'd swear Deep
Cuts was only last year?

Martin

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Wirral John - 29 Jan 2006 19:55 GMT

> You know that Sony Bravia advert (presuming its a global campaign) of all
> the coloured balls bouncing down some street in San Francisco? I presumed it
[quoted text clipped - 6 lines]
> something really special and creative like that, that you automatically
> think it's CGI. To me it's a truly beautiful advert too. Loved it.

Thanks, not seen that over here in the UK ( either missed it or not
shown ), pitty all adverts arn't like that.

Cheers
John

BTW wonder who cleaned them all up afterwards ??

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Kennedy McEwen - 30 Jan 2006 01:29 GMT

>> You know that Sony Bravia advert (presuming its a global campaign) of
>>all the coloured balls bouncing down some street in San Francisco? I
[quoted text clipped - 9 lines]
>Thanks, not seen that over here in the UK ( either missed it or not
>shown ), pitty all adverts arn't like that.

It's been shown. If I recall correctly, it was first shown during some
live footie match on ITV at half time - the full version. Must have
cost Sony a whack in fees to totally command *all* the prime ad space
that night. It has been shown a few times since then, in full and short
versions. Quite boring after the first viewing - and I bet very view
even remember what it was for.

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Kennedy
Yes, Socrates himself is particularly missed;
A lovely little thinker, but a bugger when he's pissed.
Python Philosophers (replace 'nospam' with 'kennedym' when replying)

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Wirral John - 30 Jan 2006 17:41 GMT

>>> You know that Sony Bravia advert (presuming its a global campaign) of
>>> all the coloured balls bouncing down some street in San Francisco? I
[quoted text clipped - 16 lines]
> versions. Quite boring after the first viewing - and I bet very view
> even remember what it was for.

Fair 'nough, I don't watch telly that much so must have missed it. See
what you mean about it becoming boring, but the first time was good!

Cheers

John

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Slack™ - 30 Jan 2006 00:54 GMT

> Anyway. Turns out it's not. 170,000 bouncy balls. 20 odd cameras - one take.

The Super Ball has to be the greatest, coolest and simplest toy ever made.
_____
Slack

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Justus Lipsius - 30 Jan 2006 21:41 GMT

> You know that Sony Bravia advert (presuming its a global campaign) of
> all the coloured balls bouncing down some street in San Francisco? I
[quoted text clipped - 8 lines]
> automatically think it's CGI. To me it's a truly beautiful advert
> too. Loved it.

Yes.

I've seen a 'making of...' this advert. People had to hide behind cars not
to get hit by the avalanche of balls.

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