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Photo Forum / General Photo Topics / Australian Photography / March 2007

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Pricing photographic services for functions?

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schM1ck 1 - 04 Mar 2007 22:53 GMT
Hi All -

I've just been told about a 21st where some friends of friends want a
photographer to record events. It's a 4hr deal.

I'm wondering how I should structure my fee - as this would be the
first paid job I've done. I'm studying photog and have taken it
seriously for a couple of years now...

This is my gallery: http://picasaweb.google.com/schMick.01 FYI

Any other tips/ thoughts or comments you'd like to share? I'd really
appreciate any input.

TIA,
Mick
Don - 05 Mar 2007 01:24 GMT
Mick

I had a look at your site and some good shots there.  I did note that you
are a bit short on the type of shots that a 21st will require.  I have done
a few of these (usually for friends and therefore I don't charge but provide
the shots as a 21st gift) and find that they are very different environments
(even from weddings which have some formal structure).  The type of standard
"red eyed" party shots just don't work for a charging gig.  I found it
necessary to set out a shot list with some formal shots and some reportage
type shots.  You must know who is who and what the family politics are to
ensure good coverage etc.  I found that a coupe of good reads to help you
develop in this area are:

Jonathon Hilton - a series including one called special occasion photography
(part of the Pro Photo series) isbn 2-88046-374-2 and a few others in that
series (I have most of these and they are pretty good value - low priced
$12.00)
John Freeman  - including one called the Photographers Manual isbn
1-84038-430-1
Michael Wright - Digital Family Photography isbn 1 - 59200 - 108 - 4
Paul Gero - Digital Wedding Photography (I have this one and its a great
read) isbn 1 - 904705 - 49 - 9

All the best for the events.

regards

Don

> Hi All -
>
[quoted text clipped - 12 lines]
> TIA,
> Mick
schM1ck 1 - 05 Mar 2007 02:39 GMT
> Mick
>
[quoted text clipped - 41 lines]
> > TIA,
> > Mick

Thanks Don. I'll check out the books you've mentioned.

I don't have all my photos up at the moment... so I'm a little more
well-rounded than I appear ;D

But it's true that I don't do so much of the formal posed shots..

Cheers,
Mick
Don - 05 Mar 2007 23:51 GMT
Mick

Certainly didn't mean to imply you weren't up to the job.  I think the main
thing is to enjoy and have some confidence in your own ability.  All to
often people warn others off this type of work unless they are
"professional".  I believe that even though one may not make a living from
photography, it doesn't mean you cannot be professional in your approach and
output.  Just have a look at sites such as PhotoSig and others and see the
high quality of the work by so called amateurs.  Hope it goes well.

regards

Don
>> Mick
>>
[quoted text clipped - 58 lines]
> Cheers,
> Mick
schM1ck 1 - 06 Mar 2007 02:34 GMT
> Mick
>
[quoted text clipped - 74 lines]
> > Cheers,
> > Mick

No worries Don - I took the comment in the manner you intended.

I wouldn't consider doing it if I didn't have the confidence - which
would have been a real issue a few months back. Now, I reckon I'm up
to it. Particularly after the motorbike shoot I did on the weekend.
The owner is stoked, so my confidence is up as well.

I'm happy with any advice offered (particularly as there aren't as
many people out there as I thought!). Will check out phootsig

Cheers mate.
Andrew Hennell - 06 Mar 2007 02:58 GMT
> No worries Don - I took the comment in the manner you intended.
>
> I wouldn't consider doing it if I didn't have the confidence - which
> would have been a real issue a few months back. Now, I reckon I'm up
> to it. Particularly after the motorbike shoot I did on the weekend.
> The owner is stoked, so my confidence is up as well.

yeah - confidence is the first part, backing it up is the second. Sounds
like you can do both.

Quote properly, full price less discount (if you're offering one). ie:
Quote "$300, with a mates discount of $200 = $100 balance" rather than
"I'll do it for $100".  This does two things - it shows how nice you are
to your mates, and it shows the real price of the job. I got stung once
with a job I did for a friend, who then told many others the 'price'.
Quoting this way (price less discount) would have solved many of the
dramas I had following that one cheap job.
schM1ck 1 - 06 Mar 2007 05:44 GMT
> > No worries Don - I took the comment in the manner you intended.
>
[quoted text clipped - 13 lines]
> Quoting this way (price less discount) would have solved many of the
> dramas I had following that one cheap job.

I like this advice! Very helpful. Thanks.

(so the $200 is what I should reasonably aim for ?)
Andrew Hennell - 06 Mar 2007 06:44 GMT
> (so the $200 is what I should reasonably aim for ?)

it was just an example.

if you want to be serious about it, ask:
- "how much is my time worth?"
- "how do I pay for my kit or replace it?"
- "do I have to travel to/from the event?"
- "do they want prints, or a cd, or website?"
etc.

If you think they'll go for $200, then quote a $400 'book rate' ($100
per hour x 4) with a 50% 'mates discount' to square it off. If you're
both happy, you got yourself a gig, he got himself a bargain, and you've
established a $100/hr book rate for yourself.
schM1ck 1 - 06 Mar 2007 06:56 GMT
> > (so the $200 is what I should reasonably aim for ?)
>
[quoted text clipped - 11 lines]
> both happy, you got yourself a gig, he got himself a bargain, and you've
> established a $100/hr book rate for yourself.

Yeah. I get the 'how much am I worth' bit. Confidence is reasonably
healthy at this point - but the mates mate bit is what gets me. I need
to build a reputation... but I can't price myself out of the game.

Surprisingly, they want to go 'budget' *laughs*.

Is always the way, I know.

I like the 50% discount and establishing a 'book rate'. Intriguing.

Cheers Andy.
Fred - 06 Mar 2007 03:10 GMT
>> Mick
>>
[quoted text clipped - 5 lines]
>> output.  Just have a look at sites such as PhotoSig and others and see the
>> high quality of the work by so called amateurs.  Hope it goes well.

>>> Mick
>
[quoted text clipped - 9 lines]
>
> Cheers mate.

You should ask the world's best wedding photographer Douglas McDonald
for help.
His vast 20 years of experience will squash whatever talent you may have
right out of you.
schM1ck 1 - 06 Mar 2007 05:46 GMT
> >> Mick
>
[quoted text clipped - 23 lines]
> His vast 20 years of experience will squash whatever talent you may have
> right out of you.

Hmmm ;D I've been following this forum for long enough now to realise
how well esteemed Mr McDonald is here.
 
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