So am I.....you obviously haven't checked the rest of the website - no
complaints from me.....

Face?

*looks again*

Oh - she has a face.

Hmm - same with her I suspect.

For me, the shots have rather dull and distracting backgrounds.  Open wide
(your lens aperture), get yourself some reflectors and some advice on how to
use them and maybe wait for better light - early morning, late afternoon.
It could be a little colder too - that may have some desirable side-effects
(actually "front"-effects I suspect) if that's what you're after...  :-)

Perhaps judicious use of fill flash to give some highlights in the eyes if
you must.  As a general rule I hate flash but I have to admit to not being a
model photographer (photographer of models).  Always be aware of your
backgrounds and don't let them distract the viewer.  Also the mood of the
model and it follows, their expression is a potential source of distraction
if they look bored etc.

A few quick thoughts.

Cheers,
Dave E (Sydney)
I wouldn't mind shooting some of these models...

You obviously didn't see the model for the N-FINI Cover-ups. Looks OK to me.
Not sure why they'd use some of the others though, when a lovely model that
actually knows how to pose and smile, is available.

Now they need to learn how to get better contrast and color in the web
photo's.

MrT.

Obviously there are no fashion photographers reading this thread.

You don't sell clothing by advertising it on distracting models.
Get models with less sensuality to promote them.

Creative poses and attention to lighting is very important unless you
are selling the model herself. Then all you need is what you have.

If you are genuine in your quest for advice, go to a museum and study
how painters use light and shadow to promote an image. Then go home and
use a sheet of white paper with a bed lamp to figure out how to apply
what you saw to a photograph. Then get hold of a reflector disc adn put
it all into practice.