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Photo Forum / General Photo Topics / Australian Photography / May 2006

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finally ONE manufacturer has seen the writing on the wall

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k - 29 May 2006 15:02 GMT
"Friday's edition of The International Herald Tribune has a very
interesting discussion between three experts in Japanese equities
regarding the stock market, the global competitiveness of Japanese
companies, and trends to watch. The follow is an excerpt relevant to
the changing photographic industry. Though Pentax specifically is
mention, it really is about the changing nature of the entire
digital camera business.

"Abe: Let me discuss Pentax, of which we hold 21 percent. Pentax is
an optical technology company that is known for making single-reflex
lenses. Japanese camera makers have their roots in lens making and
optical technology. Leveraging its technological strength, Pentax
has diversified into endoscopy, an area that Japanese companies
monopolize (......)

The mistake that Pentax and other camera manufacturers made was in
digital cameras, which as a business are not like cameras but more
like home electronics, with short product cycles. It's not an
efficient business for camera manufacturers to be in. We have been
in talks with the Pentax management and have been suggesting that
they exit from digital camera manufacturing. (......)

Musha: One needs to understand that competitive Japanese companies
are not built on the "Silicon Valley model." Taiwan and Korean
manufacturers in principle follow this model, where you make use of
the basic prototype of the business, the technology and the
equipment, and you pour in capital and rapidly achieve a certain
scale. Your competitors can play catch-up very easily. Japanese
semiconductor companies were typical [in how they lost to the
competition] and the digital camera business falls in the same
category. It's a winner-take-all game where unless you become the
winner, you lose all your profits in the process of competition.
Japanese firms that have been in those types of businesses have all
been destroyed."

I hope it isn't too late for at least THIS camera manufacturer.. Many
others have already fallen - and it's been their own fault.

When they should have been promoting their traditional products and
marketing the strengths, they instead chose to promote effectively a
competitors product - the digital camera

It'll be interesting to see how and more importantly, IF any attempts to
re-market a product they abandoned as old fashioned and obsolete will be
successful ..or if all the camera makers we know today cease to exist in the
near future as Nokia and Samsung fill the void

I wish them luck and curse their initial greed and shortsightedness

k
Noons - 30 May 2006 01:49 GMT
> lenses. Japanese camera makers have their roots in lens making and
> optical technology. Leveraging its technological strength, Pentax
[quoted text clipped - 7 lines]
> in talks with the Pentax management and have been suggesting that
> they exit from digital camera manufacturing. (......)

Bingo!   The thing these folks have to realise is that the traditional
SLR camera model does not fit nicely into the digital camera
cost frame, timing and market positioning.

If they want to stay on, they MUST adapt the SLR design: it cannot
be based on the traditional camera design with just a sensor slapped on
the back.

I said this before here, and the facts are starting to confirm it:
dslr cameras as they are now - copies of film slrs - are not practical
nor profitable!

Why on earth don't they just make a slr box with a clamp-on back with
the sensor and electronics, then replace the back when the technology
evolves?  Just an example of a better design that doesn't mean one has
to
throw out stock and gear everytime the pixel game goes up another mega!

But no: we all have to follow the digital model of fast replacement of
out of fashion items, with a device that has an initial cost two orders
of
magnitude HIGHER than the typical consumer el-cheapo digital
throw-away device.  Helloooooo, anyone home????

About time some sense is thrown back into the camera business,
if it has to be at the expense of just about every manufacturer other
than Canon or Sony, then so be it!  A pity, but it'll happen.
 
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