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Photo Forum / General Photo Topics / Australian Photography / January 2006

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fuji's statement on FILM

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k - 26 Jan 2006 13:48 GMT
January 19, 2006

Since our foundation in 1934, we have been developing our business in
photosensitive materials on a global scale, thanks to the support and
patronage of general consumers, retailers, photograph wholesalers, and
various others. The unexpectedly rapid shift toward digitalization has
greatly reduced demand for films and photographic products. The entire
photography industry, including our company, has been put in a difficult
market situation. In order to respond these difficult market changes, we are
currently proceeding with comprehensive structural reforms.

Despite the current challenges, we believe that photography is indispensable
to humankind because of its ability to express such precious things as joy,
sadness, love and the full spectrum of emotions. Our mission is to preserve
and nurture the culture of photography to meet the needs of our longtime
customers. Silver halide photography, which is fundamental to photography,
has advantages over digital in such areas as power of expression, long term
storage capability, reasonable prices, easy handling and a highly
established and convenient photo development and print infrastructure.

We intend to continue our silver halide photography business and to further
cultivate the culture of photography, and in so doing, continue to support
our customers and retailers and all those who enjoy photography.

http://home.fujifilm.com/news/n060119_2.html

k
Dogfart - 26 Jan 2006 16:10 GMT
> We intend to continue our silver halide photography business and to further
> cultivate the culture of photography, and in so doing, continue to support
> our customers and retailers and all those who enjoy photography.

Could this be a "Mark Latham has my full support" sort of thing?
Andrew Hennell - 26 Jan 2006 20:18 GMT
>>We intend to continue our silver halide photography business and to further
>>cultivate the culture of photography, and in so doing, continue to support
>>our customers and retailers and all those who enjoy photography.

> Could this be a "Mark Latham has my full support" sort of thing?

I think it's more likely a public statement that they're staying with
film, in the hope that others abandon it - leaving Fuji as the only film
supplier.  If supplier X was wondering "oh Fuji might give up, we'll
stay" they're now reconsidering their position.

It might be a shrinking market, but as manufacturers leave there's still
plenty of scope for production and profit.

Still, I wouldn't expect the full range to survive.
woods - 26 Jan 2006 20:46 GMT
In article
<43d8d3ca$0$18613$5a62ac22@per-qv1-newsreader-01.iinet.net.au>,

> January 19, 2006
>
[quoted text clipped - 23 lines]
>
> k

Geez. talk about sticking with a dead horse.
FuTAnT - 26 Jan 2006 23:20 GMT
> In article
> <43d8d3ca$0$18613$5a62ac22@per-qv1-newsreader-01.iinet.net.au>,
[quoted text clipped - 36 lines]
>
> Geez. talk about sticking with a dead horse.

Go and have a look at medium or large format silver halide print then come
back to me. The detail and emotion is amazing. Absolutely sh.ts all over
what some prosumer digital is going to give you.
POTD.com.au - 26 Jan 2006 23:41 GMT
>> In article
>> <43d8d3ca$0$18613$5a62ac22@per-qv1-newsreader-01.iinet.net.au>,
[quoted text clipped - 40 lines]
> back to me. The detail and emotion is amazing. Absolutely sh.ts all over
> what some prosumer digital is going to give you.

But how does it stand up against pro-digital SLR or digital back?  Digital
is moving at a fast pace too and I doubt if even if large format film will
compete in the not to distant future.

I love Fuji film as it was my film of choice for my entire career, but
unless Fuji can be the sole survivor who provides what will inevitably
become a niche market, there may be some truth in the "dead horse"
statement.

I guess none of us know for sure what the future of film will be and we will
simply have to wait and see what happens.

Cheers

Rusty
Michael - 27 Jan 2006 03:37 GMT
> But how does it stand up against pro-digital SLR or digital back?  Digital
> is moving at a fast pace too and I doubt if even if large format film will
[quoted text clipped - 11 lines]
>
> Rusty

Tall Poppies
k - 27 Jan 2006 10:57 GMT
"POTD.com.au" <
| But how does it stand up against pro-digital SLR or digital back?  Digital
| is moving at a fast pace too and I doubt if even if large format film will
| compete in the not to distant future.

lets see.. I read some blither in a photo rag by some dude who was wowed by
his wondrous LF digi back and how it only took 35 minutes to make a
wonderfully massive 4x5 scan of the scene in front of him. (I think it was
mid 2005)

made me giggle.

110, 16mm, 8x10 - makes no diff - f16 @ 1/60 and bob's yer auntie :-)

I suppose storing 390ish 640Mb images from a 8x10 digi on a 250Gb hdd is
reasonably cheap, probably cheaper than buying the film.. but you'd need a
rather cracking PC to manipulate the buggers, and I'd guess the back would
cost a bit more than a double dark

that's of course assuming we're talking the same res in an 8x10 as an
upsized 12Mp camera.  if you were scanning from film you'be be talking
1280Mp of data to play with.  hmm - a terrabyte hard drive per image now
does NOT seem so economical (!)

nah.  I'll stick with film for the 4x5 and the 8x10.  for the 'convenient'
format (35mm), I guess film is too much of a nuisance for many and digi
certainly seems like a better way to go.

but.

I still find printing b&w from neg and getting real blacks quicker and
easier in one of them old, smelly dark rooms ;-)

| I love Fuji film as it was my film of choice for my entire career, but
| unless Fuji can be the sole survivor who provides what will inevitably
| become a niche market, there may be some truth in the "dead horse"
| statement.

I shouldn't worry - Stirling (formerly Agfa India) will probably keep making
film for a while, I read somewhere that the Indians are rather happy with
film, and sooner or later someone will probably bring some of it here

I miss the APX 100 (agfa) and I'm still in shock re Koni's departure (the
SRG 3200 and 160 were AWESOME films!) - and their 750IR with the
antihalation backing beat the living crap out of Kodak for scientific stuff

| I guess none of us know for sure what the future of film will be and we will
| simply have to wait and see what happens.

You're probably right Rusty, but then they still make oil paints and
watercolours ;-)

k
POTD.com.au - 27 Jan 2006 11:28 GMT
> "POTD.com.au" <
> | But how does it stand up against pro-digital SLR or digital back?
[quoted text clipped - 53 lines]
> You're probably right Rusty, but then they still make oil paints and
> watercolours ;-)

Ah... but do they still make deguerreotypes?   ;-)  LOL
k - 28 Jan 2006 08:05 GMT
"POTD.com.au"
| Ah... but do they still make deguerreotypes?   ;-)  LOL

not commercially (would anyone accept liability for fuming mercury?? ;-),
but cyano paper is still alive :-)

k
David Springthorpe - 26 Jan 2006 23:46 GMT
>Go and have a look at medium or large format silver halide print then come
>back to me. The detail and emotion is amazing. Absolutely sh.ts all over
>what some prosumer digital is going to give you

We had a members' slide night at our bushwalking club the other night
and for this film still sh.t's on digital slide shows (mind you, a lot
of them were mine so they were terrific).
kosh - 28 Jan 2006 03:00 GMT
>>Go and have a look at medium or large format silver halide print then come
>>back to me. The detail and emotion is amazing. Absolutely sh.ts all over
[quoted text clipped - 3 lines]
> and for this film still sh.t's on digital slide shows (mind you, a lot
> of them were mine so they were terrific).

yeah... unfortunatley you can't get anything to show them with now!

Australian electrical approval is prohibitively expensive.... unless
enough projectors are going to sell in australia to make it worthwhile.

if you have one... better keep it in good nick!

Leica p-150 no longer coming to australia due to an Aus only pain in the
backside rule.

Reflecta probably on the way out due to prohibitive costs.... kodak...
forget it!

While I'm all for film to cintinue..... the tools associated with it may
die out before film itself does!

kosh
Michael - 27 Jan 2006 03:38 GMT
> In article
> <43d8d3ca$0$18613$5a62ac22@per-qv1-newsreader-01.iinet.net.au>,
[quoted text clipped - 28 lines]
>
> Geez. talk about sticking with a dead horse.

films not dead, sorry. (what am i apologizing for?)
woods - 27 Jan 2006 05:11 GMT
> > Geez. talk about sticking with a dead horse.
>
> films not dead, sorry. (what am i apologizing for?)

yeah...not dead yet........

That whole company statement was sad. They must be bleeding through the
eye balls.
NikonF4 - 27 Jan 2006 12:12 GMT
>> In article
>> <43d8d3ca$0$18613$5a62ac22@per-qv1-newsreader-01.iinet.net.au>,
>>
>>> January 19, 2006

>>> We intend to continue our silver halide photography business and to
>>> further
[quoted text clipped - 3 lines]
>>>
>>> http://home.fujifilm.com/news/n060119_2.html

Just so long as I can still get film for my Kodak 4000 disc camera. But
then maybe it is time to update to APS.
Dogfart - 28 Jan 2006 20:22 GMT
> Just so long as I can still get film for my Kodak 4000 disc camera. But
> then maybe it is time to update to APS.

I have a 626 Box Brownie.  Is film still available for that?
Nige - 28 Jan 2006 21:23 GMT
> I have a 626 Box Brownie.  Is film still available for that?

Do you mean a 620 Box Brownie?  If so, then yes... or with a 1 min
modification to a roll of 120, use that.

Cheers, Nige.
kosh - 29 Jan 2006 00:21 GMT
>> I have a 626 Box Brownie.  Is film still available for that?
>
> Do you mean a 620 Box Brownie?  If so, then yes... or with a 1 min
> modification to a roll of 120, use that.
>
> Cheers, Nige.

works a charm... did it myself on an old Agfa folding camera.
Nige - 28 Jan 2006 21:26 GMT
 >
> I have a 626 Box Brownie.  Is film still available for that?

Do you mean a 620 Box Brownie?  If so, then yes... or with a 1 min
modification to a roll of 120, use that.

Cheers, Nige.
Dogfart - 29 Jan 2006 04:35 GMT
> Do you mean a 620 Box Brownie?  If so, then yes... or with a 1 min
> modification to a roll of 120, use that.

Yes, don't really have one, but I remember as a child loading film in them.
Avery - 26 Jan 2006 23:42 GMT
>January 19, 2006
>
[quoted text clipped - 23 lines]
>
>k

I'll bet that their supermarket range will die off fairly quickly but
a cannot imagine them giving up the professional films that they make.
It's too good a market even if it has reduced a bit.
 
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