SNIP

IMO little white bounce cards lose a lot of light, and neither significantly
increases the apparent size of the lightsource, nor the angle of
illumination. If you're in a room with reflecting surfaces, you'd probably
get a better shadow softening effect by using the built-in super-wide-angle
diffuser, or a Stofen Omnibounce. For something really effective you'd need
some of the larger Lumiquest attachments, or use off-camera flash via IR
control.

Bart

They did.  Or rather, they included something that does that effect.  The
included diffusion lens can be partly withdrawn and angled forward when the
flash itself is pointed straight up.  This reflects just enough light
forward towards the subject  to produce a pleasing catch light in the
subjects eye as well as giving just a hint of fill.

Tom